Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
Media giant to create two companies, one of which will focus on broadcasting and digital content and the other on publishingGannett, the publisher of USA Today, is to take full ownership of the auto website Cars.com and spin off its publishing assets into a publicly traded company as it focuses... Continue reading at The Guardian
[ The Guardian | 2014-08-05 00:00:00 UTC ]
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The newer, flatter design puts Kindle, Fire, and Prime categories front and center.Amazon has unveiled a new homepage design to select users, placing a new emphasis on the retail giant's biggest brands: the Kindle ebook platform, its Fire lineup of tablets and smartphones, and the Prime... Continue reading at Fast Company
[ Fast Company | 2014-07-30 00:00:00 UTC ]
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Magazine publisher who was an editor on 1960s counter-culture title Oz dies after battle with cancer The nine lives of Felix Dennis: Ive lived an unbelievable life, even if I did do my best to kill myself This much I know: Felix Dennis Weekend Magazine Q&A, Felix Dennis: Its no fun watching... Continue reading at The Guardian
[ The Guardian | 2014-06-23 00:00:00 UTC ]
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They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian
[ The Guardian | 2014-06-20 00:00:00 UTC ]
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You’d be forgiven for thinking Amazon CEO Jeff Bezos wants to compete with other phone makers with his company’s new Fire smartphone. But forget the multiple cameras and pretty 3-D-like effects, the device is really about selling more stuff.The Fire comes with close ties to Amazon’s online... Continue reading at PC World
[ PC World | 2014-06-19 00:00:00 UTC ]
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Fortune and Money magazines each rolled out their own websites Sunday, ending a long partnership with CNNMoney.com under which their digital content had been subsumed in the larger site.The collaboration is coming to an end because the magazines' and CNN's family is splitting up: Time Warner is... Continue reading at Advertising Age
[ Advertising Age | 2014-06-01 00:00:00 UTC ]
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Tinicum, a private equity firm with investments in media and e-commerce, has purchased a majority stake in F+W, A Content + eCommerce Company, an old media content company that has transformed itself into a digital content and retailing platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Aperture, a photography book and magazine publisher, gallery, and nonprofit photography resource center based in New York City, is launching a series of educational photography titles, and is releasing its first children’s book, "This Equals That," by Jason Fulford and Tamara Shopsin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Humble Bundle, the online venture that distributes bundles of digital content for a price decided by the consumer, is releasing its third bundle of ebooks, including a self-produced DRM-free audiobook of Cory Doctorow's novel "Homeland." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-18 00:00:00 UTC ]
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The world of traditional media suffered so many earthquakes in 2013—Time Inc. getting set to spin off from Time Warner, The Washington Post selling for a song, New York magazine announcing the end of its weekly status—that one could be forgiven for thinking the sky will fall on the industry in... Continue reading at Crains New York
[ Crains New York | 2014-01-05 00:00:00 UTC ]
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Print still plays a role, but Hanley Wood has committed to a future based on digital media, data services and events. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-11 00:00:00 UTC ]
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Takeaway: Zucker-Scharff has built a ‘narrative map’ of CFO’s content to better match audience preferences with digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-09 00:00:00 UTC ]
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Wiley CEO Stephen Smith says that over 50% of the company's revenue comes from digital content and services. Prior to his appearance in Frankfurt, Smith discusses the company's reinvention. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-30 00:00:00 UTC ]
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Our audiences and our customers have changing needs and expectations of Hanley Wood. We had to evolve our content strategy and drive new value for them and for the company. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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Time Inc. has named Jeffrey Bairstow as its new chief financial officer.The magazine publisher said Monday that Mr. Bairstow succeeds Howard Averill, who is transitioning into a new role as Executive Vice President and Chief Financial Officer of Time Warner. Mr. Bairstow is president of the... Continue reading at Crains New York
[ Crains New York | 2013-08-07 00:00:00 UTC ]
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The Mondadori Group is the leading book and magazine publisher in Italy, with a market share of 27.6% (against 26.5% in 2011). The company's publishing houses include Edizioni Mondadori, Einaudi, Piemme, and Sperling & Kupfer. Its magazine titles include Panorama and Donna moderna. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
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Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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In his last column, Brian Kenney did a good and fair job of outlining the Douglas County Libraries ebook model, in which we host and manage our own digital content. Yet, his conclusion was a little puzzling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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