How News UK Digs Into Data to Build its Subscriber Base

News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, wh ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-10-15 00:00:00 UTC ]
News tagged with: #subscriber base #news uk #drive readership #digital subscribers

Other Publishing stories related to: 'How News UK Digs Into Data to Build its Subscriber Base'

UK: Specsavers Awards, Based on Sales, Honor Paula Hawkins, Philip Pullman, More

Roughly 60 Specsaver Bestsellers were fêted overnight (January 25) at London's May Fair Hotel, with Nielsen Book determining which titles sold 250,000, 500,000, and 1 million units in 2017. The post UK: Specsavers Awards, Based on Sales, Honor Paula Hawkins, Philip Pullman, More appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post uk #philip pullman

The UK’s Publishers Association Launches Data Protection Toolkit for Europe’s Regulations

With 'a lot of anxiety to many businesses as they grapple with the full implications' of the European Union's new data privacy regulations, the UK's Publishers Association launches a special toolkit for its member publishers. The post The UK’s Publishers Association Launches Data Protection... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union

White Lion Publishing: Quarto Announces Reorganization of Its UK-Based Trade Imprints

With an aim of 'breaking down silos and embracing new ways of communicating with our target readers,' The Quarto Group consolidates three imprints into one master entity headed by Richard Green. The post White Lion Publishing: Quarto Announces Reorganization of Its UK-Based Trade Imprints... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #target readers

Radio broadcaster Global is using news publishers’ data to target audio ads

"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers

The UK’s Second ‘Building Inclusivity’ Conference: ‘Taking Stock’ of Diversity Challenges

'Publishers are noticeably investing in improving inclusivity,' says the Publishers Association's Emma House in London ahead of Monday's conference. The post The UK’s Second ‘Building Inclusivity’ Conference: ‘Taking Stock’ of Diversity Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #building inclusivity #taking stock #diversity challenges #improving inclusivity #emma house

Chinese education publishers found UK-based Innova

Three major Chinese education publishers have joined together to co-found a UK-based English Language Teaching publishing house. Continue reading at The Bookseller

[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Here Are Some More Details on Facebook’s Upcoming Subscription-Based News Product

More details emerged Thursday on the subscription-based news product announced by Facebook head of news partnerships Campbell Brown earlier this month. Brown said at the Digital Publishing Innovation Summit in New York earlier this month that the social network would begin testing a... Continue reading at AdWeek

[ AdWeek | 2017-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook head #begin testing

Facebook Says It Will Start Testing a Subscription-Based News Product in October

A paywall is coming to Facebook, much to the delight of publishers. Head of news partnerships Campbell Brown made the announcement at the Digital Publishing Innovation Summit in New York Tuesday, as reported by Leon Lazaroff of TheStreet. Her announcement comes just over one week after several... Continue reading at AdWeek

[ AdWeek | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prominent publishers #start testing

Facebook publishes fake news ads in UK papers

Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World

[ BBC World | 2017-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten things

AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #location-based ads #rivals facebook

Yahoo is courting UK publishers to feed its news feed

British publishers including The Telegraph and the Guardian are turning to Yahoo to help boost international audience growth. The post Yahoo is courting UK publishers to feed its news feed appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post yahoo

When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing?

As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing

UK media chiefs called in by minister for talks on fake news

Matt Hancock’s move follows week in which Donald Trump attacked CNN as ‘fake news’ for reporting on dossier on his Russia linksMinisters have summoned media bosses for talks on “accuracy” in journalism amid growing concern over the rise of fake news. Matt Hancock, the minister of state for... Continue reading at The Guardian

[ The Guardian | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #matt hancock #news organisations

News publishers contributed £5.3bn to the UK economy in 2015

Report finds that newsbrands generated £4.8bn revenue, supported 87,500 jobs and invested £97m in digital services while holding power to accountThe news publishing industry contributed £5.3bn to the UK economy in 2015, according to a Deloitte report commissioned by the News Media Association... Continue reading at The Guardian

[ The Guardian | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk economy #report finds #digital services #trade body

News UK is doing 25 Facebook Live videos a week

News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday

[ Digiday | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week appeared #news uk #live videos

The Spring’s Data: A Few UK and US Charts From Nielsen Book Research

Who's buying the books, who's coloring them, and how are they finding them? Here are a few glimpses from Nielsen's 2015 research. The post The Spring’s Data: A Few UK and US Charts From Nielsen Book Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-26 00:00:00 UTC ]
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Why the Washington Post is building chatbots to deliver the news

Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday

[ Digiday | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news appeared #growing audience #messaging apps #f8 conference

News UK CMO: Facebook Has a 'Duty of Care' to Publishers

News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news ukrsquo #publishing directly

Apple News arrives in the UK with 14 newspaper and magazine partners

Newsfeed aggregator included in iOS 9.1 update features content from the BBC, Telegraph, Times, Guardian, Sun and Sky NewsApple’s News app has launched in the UK with a range of publisher partners including the BBC, Telegraph, Guardian, Sun and Sky News.The Apple News app, which aims to... Continue reading at The Guardian

[ The Guardian | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine partners #news app #sky news #magazine publishers

Apple's News Arrives in the UK with iOS 9.1 Update

Apple's News app is now available for UK iPhone and iPad owners in the UK, acting as a personalised newsfeed agregator for digital media.   The Telegraph, Financial Times and Condé Nast are among the UK launch partner publishers f ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news app #ipad owners #financial times