How News UK Digs Into Data to Build its Subscriber Base

News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, wh ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-10-15 00:00:00 UTC ]
News tagged with: #subscriber base #news uk #drive readership #digital subscribers

Other Publishing stories related to: 'How News UK Digs Into Data to Build its Subscriber Base'


Digital more than 10% of RH UK sales

Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 10:05 E-book sales now account for over 10% of Random House Group UK sales, as worldwide earnings for parent company Random House surged despite a dip in sales. In the first six months of 2011, Random House worldwide reported... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles


Smiths News boosts business with airline and ebook business

Smiths News, the newspaper and magazine wholesaler, has completed the purchase of the remaining assets of Dawson Holdings, which include its ebook unit and its newspaper and magazine airline distribution business. Continue reading at Media Week

[ Media Week | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook business #smiths news #dawson holdings


Food Network Magazine Raises Rate Base for Sixth Time in Two Years

Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sixth time


JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships


How Bad Is News Corp.?

In my biography of Rupert Murdoch, I referred to News Corporation as Mafia-like, provoking the annoyance of my publisher’s libel lawyers. I explained to them that I did not mean to suggest this was an organized crime family, but instead was using “mafia” as a metaphor to imply that News Corp.... Continue reading at AdWeek

[ AdWeek | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general counsel


Mamut: Waterstone’s ‘important for UK’

Written By: Graeme Neill Publication Date: Fri, 05/08/2011 - 14:25 Waterstone’s new owner Alexander Mamut has described the chain as “the last significant player in the UK” and claimed the bookseller’s continued existence was “important for UK society”. The publicity-shy billionaire was... Continue reading at The Bookseller

[ The Bookseller | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk society


Hearst UK closes She and Cosmo Bride

Hearst Magazines UK is to close She and Cosmopolitan Bride following the acquisition of Hachette Filipacchi UK by its parent company Hearst Corporation. Continue reading at Media Week

[ Media Week | 2011-08-05 00:00:00 UTC ]
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AOL Delivering Personalized News to the iPad

In an early teaser video for AOL’s new digital magazine, the project's lead director puckishly called it “the app for when you crap.” But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere... Continue reading at AdWeek

[ AdWeek | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feature set #ad strategy


Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #ad pages


Kobo Rebuffs Apple, Will Build HTML5 Bookstore

The ebook seller released an app meeting Apple's new policies but also announced plans to build an HTML5 e-reading app that will work in the iOS browser that it'll control itself, with no requirement that it follow Apple's rules. Continue reading at PC World

[ PC World | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced plans


Hearst, Bonnier Agree to MediaVest Demand for Tablet Data

Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where there’s little consumer data. One prominent buyer, MediaVest’s Robin... Continue reading at AdWeek

[ AdWeek | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular science #subscription sales #market research #digital subscriptions


Amazon UK launches Textbook Trade-In Programme

Written By: Lisa Campbell Publication Date: Thu, 21/07/2011 - 09:08 Amazon.co.uk has launched a service allowing customers to trade in old textbooks in exchange for gift card credit on their Amazon account. The UK e-retailer is allowing customers to send textbooks to Amazon free-of-charge, but... Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon account #allowing customers


Dragon Tattoo hits 2m UK sales

Written By: Philip Stone Publication Date: Wed, 13/07/2011 - 15:38 Stieg Larsson's The Girl with the Dragon Tattoo (Quercus), the first book in the late Swedish journalist's Millennium thriller trilogy, has become only the sixth adult novel to sell more than two million copies since records... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies #records began


Just The News That's Fit to Read: Summify Launches an iPhone App

Sometimes keeping up with the Internet can seem like an endless assignment. The tweets and Facebook posts scroll infinitely, the email piles up, and news sites and blogs publish around the clock. That's why Summify seems so different. Continue reading at AllThingsD

[ AllThingsD | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news sites #iphone app


British Newspaper News of the World Folds

After the latest controversy broke in a string of revelations concerning phone hacking conducted by editorial staff, British newspaper News of the World is folding. News International’s chairman deputy COO of News Corp. James Murdoch says that Sunday will be the last edition of the newspaper. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial staff #james murdoch


Flipboard Adds Industry News Feeds From LinkedIn

Flipboard, the social magazine iPad app, has incorporated content from another social network, LinkedIn -- adding the professional network's industry news to previous integrations with Twitter, Facebook, Instagram and Flickr. A new version of Flipboard to be released this morning also includes... Continue reading at AllThingsD

[ AllThingsD | 2011-06-30 00:00:00 UTC ]
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French novel UK bestseller

Written By: Philip Stone Publication Date: Tue, 28/06/2011 - 15:11 Dawn French’s A Tiny Bit Marvellous (Penguin), the bestselling hardback début novel of 2010, was the bestselling book in the UK last week, while Lynda La Plante, writing since 1983, scores her first ever Bookseller number one.... Continue reading at The Bookseller

[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk bestseller #bestselling book


Publishing Vet Opens Oakland-based Speakers Bureau

Oakland-based book publicist Lorna Garano has opened an eponymous speakers bureau with business partner Peter Handel, who also has a track record in public relations for Bay Area authors and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #track record #public relations


Salon CEO Gingras to Head Up News at Google

Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD

[ AllThingsD | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global head #news products #richard gingras #online publisher