How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that inspired it. Seriously. It was in all the papers. An oxygen tank explosion in the command module forced the astronauts to take refuge in the lunar lander, but their stubborn insistence on breathing quickly filled the small spacecraft with poisonous, exhaled CO2, and it needed to be scrubbed from cabin’s atmosphere. That could be accomplished with onboard canisters of lithium hydroxide, but the canisters from the command module had square openings and the ports to the lunar module's filtration system were cylindrical. Oops. In the movie, you may also recall a scene at the Johnson Space Center in Houston, during which the flight director emptied the contents of a cardboard box on a table surrounded by engineers. They were told that these were the components aboard the craft available for repurposing. And the engineers were told to use them to fit a square peg into a round hole. Which, incredibly enough, they figured out. Whereupon the astronauts were instructed to rig the equipment with such items as tube socks, air hoses from a suddenly-unnecessary spacewalk space suit and, obviously, duct tape. Which, incredibly enough, they figured out, as well. It was like a MacGyver episode in... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]

Other news stories related to: "How Magazines Can Avoid Disaster by Coming Back to Earth"


TV Upfront and Digital NewFront 2019 calendar: the latest updates

YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
More news stories like this


Global Publishing Leaders 2018: Cengage Learning Holdings II LP

Cengage Learning is a leading educational content, technology, and services company for the higher education and K–12, professional and library markets worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this


Global Publishing Leaders 2018: McGraw-Hill Education

McGraw-Hill Global Education Holdings, LLC (MHGE) is a learning science company targeting the higher education, professional learning and information markets both in the US and internationally with content, tools and services delivered via digital, print and hybrid solutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this


Ebury wins Wallman's How to Spend Time at auction

Stuffocation author James Wallman is moving to Ebury for his new book Time and How to Spend It: Seven Ways to Better Days. Continue reading at The Bookseller

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
More news stories like this


You Say Paywalls Are Back? For The FT, They Never Went Away

The pink financial paper has used online subscriptions since 2002. After decades of diminishing ad returns, fellow digital publishers are finally catching on. Late last year, the Financial Times reached a pretty big milestone: It exceeded 900,000 paying subscriptions, both print and digital–up... Continue reading at Fast Company

[ Fast Company | 2018-01-12 00:00:00 UTC ]
More news stories like this


LSU Libraries, Elsevier Quietly Resolve Suit Over Journal Access

The dispute—which saw Elsevier block access from some campus IP addresses—was closely followed in the higher education and academic library communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-21 00:00:00 UTC ]
More news stories like this


B&T Forms Distribution Group, Tapping Mark Suchomel to Lead It

Baker & Taylor Publishers Services will offer distribution and other functions to children’s, trade, K‐12, higher education and academic publishers. To help lead the unit, B&T has hired distribution veteran Mark Suchomel as senior v-p of sales & client services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-02 00:00:00 UTC ]
More news stories like this


Global Publishing Leaders 2017: McGraw-Hill Education

McGraw-Hill Global Education Holdings, LLC (MHGE) is a learning science company focused on higher education, professional learning and information markets both in the US and internationally with content, tools and services delivered via digital, print and hybrid solutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this


Global Publishing Leaders 2017: Cengage Learning Holdings II LP

Cengage Learning is a leading educational content, technology, and services company for the higher education and K–12, professional and library markets worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this


With DonorsChoose, Teachers Find Funding for Their Classroom Dreams

'PW' speaks with DonorsChoose.org founder Charles Best about his charity’s mission and the current state of public education funding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
More news stories like this


US publishers' revenues leap 4.9% in first quarter

US book publishing revenues have risen 4.9% for the first quarter of 2017 following higher sales in Adult books and higher education course materials, the Association of American Publishers (AAP) has reported. Continue reading at The Bookseller

[ The Bookseller | 2017-08-02 00:00:00 UTC ]
More news stories like this


Rodale Considers a Sale

The media company and publisher, home to such magazines as 'Men's Health' and 'Prevention,' along with Rodale Books, is considering its strategic options, which include the potential sale of the publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
More news stories like this


Time to talk up the industry

The academic publishing and bookselling sectors are facing multiple calls to “talk up what you do” in the face of a changing political environment around higher education. Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
More news stories like this


TV Upfront and Digital NewFront 2017 Calendar

TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age

[ Advertising Age | 2017-02-24 00:00:00 UTC ]
More news stories like this


PubTech Connect: Meet Internet Visionary Jim Bankoff, CEO of Vox Media and Keynote Speaker

Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
More news stories like this


'Enterprise revenues' offer newspapers a lifeline for the future

In a new book about the decline of journalism, stockbroking analyst Lorna Tilbian examines the potential of an alternative source of income for publishers Stockbroking media analysts are dispassionate observers of the industry. One of the most respected of their number is Lorna Tilbian, now head... Continue reading at The Guardian

[ The Guardian | 2017-01-13 00:00:00 UTC ]
More news stories like this


Why Verizon faces an uphill battle with its ambitious content plans

Verizon is trying to become a media company, but history isn't littered with examples of telecoms succeeding at content. It's hard to combine two radically different DNAs, build a publishing arm from scratch and change consumer habits. When you have different businesses, it can be difficult to... Continue reading at Digiday

[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this


Global Publishing Leaders 2016: Cengage Learning Holdings II LP

Cengage Learning is a leading educational content, technology, and services company for the higher education and K–12, professional and library markets worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this


Global Publishing Leaders 2016: McGraw-Hill Education

McGraw-Hill Global Education Holdings, LLC (MHGE) is a learning science company focused on higher education, professional learning and information markets both in the US and internationally with content, tools and services delivered via digital, print and hybrid solutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this


Global Publishing Leaders 2016: Holtzbrinck Publishing Group

The Holtzbrinck Publishing Group is a family-owned company based in Germany. The group’s portfolio includes Macmillan Publishers (trade publishing), Macmillan Learning (US higher education), Holtzbrinck Digital, Information and Services; and Springer Nature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this