Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely. We spoke with Josh Jacobs, President of Kik Services at Kik Messenger, about using ads to monetize the platform. Sponsored content by AppNexus The post How Kik is using chatbots to monetize mobile messaging appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-11 00:00:00 UTC ]
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A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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