How Independent Publisher Food52 Used Email to Handle Thanksgiving and Cyber Weekend

Food52, a site known for its recipes, community and carefully selected products, wants people to eat thoughtfully and live joyfully. In order to accomplish that, the content and the commerce halves of the company must work together. Black Friday, Cyber Weekend and other holiday sales represent about 35 percent to 40 percent of the company's... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-28 00:00:00 UTC ]

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Did Someone Say #BlackFriday? Facebook, Instagram Wrap Up Holiday Audiences for Ad Targeting

For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age

[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Booksellers anticipate Black Friday and inaugural Civilised Saturday

Bookshops are gearing up to hold the first Civilised Saturday, with events and discounts to attract people into stores cited as the "antithesis to Black Friday". Continue reading at The Bookseller

[ The Bookseller | 2015-11-16 00:00:00 UTC ]
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What did you buy for Prime Day?

Well, July 15th is behind us and Amazon's promise of deals bigger than Black Friday. If you were looking for Christmas in July, did you get it? I wasn't that impressed with the selection of Lightning Deals and exclusives, but perhaps you were. Or not. My purchase, and call me crazy (some... Continue reading at Betanews

[ Betanews | 2015-07-16 00:00:00 UTC ]
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Amazon launches global Prime day

Amazon is launching Prime Day, "a new global shopping event, offering more deals than Black Friday", open solely to members of its Prime service. The first such day will be held on Wednesday 15th July and will offer customers in the UK, US, Spain, Japan, Italy, Germany, France, Canada and... Continue reading at The Bookseller

[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Bestselling books of 2014: did the booksellers get it right?

What effect did Super Thursday have on book sales, and how well did eight leading retailers and pundits fare in predicting the top titles of the year?• Readers turn over a new leaf as celebrity sales stutter• ‘Amazon-free’ Christmas campaign diverts reported £5m worth of sales from online... Continue reading at The Guardian

[ The Guardian | 2014-12-24 00:00:00 UTC ]
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Can Barnes & Noble's Black Friday 'secret weapon' reverse the chain's slumping sales?

Barnes & Noble will be offering 500,000 copies of signed works by major authors to kick off the holiday shopping season. But will it be enough? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-26 00:00:00 UTC ]
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Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget

[ Engadget | 2012-11-29 00:00:00 UTC ]
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Elf Heads to TV For the Holidays

It may be increasingly common for first-time authors who can’t place their book with a trade house to publish themselves. But it’s pretty rare for a self-published book to sell more than 1.5 million copies—or move to the small screen as an animated film to be aired on CBS in prime time on Black... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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