How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]

Other news stories related to: "How Hearst’s Product Team Helps Build Audience, Revenues"


The revolution will now be televised: How leftist streaming service Means TV timed its launch perfectly

The emerging left media—currently spread across the digital media landscape—are uniting to deliver an alternative to corporate, centrist news and entertainment. Sitting in a small Bronx apartment back in early 2018, it would be difficult to picture the world today. As Naomi Burton and Nick Hayes... Continue reading at Fast Company

[ Fast Company | 2020-02-26 07:00:23 UTC ]
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Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines

Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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Hearst Autos Nabs Popular Science EIC Joe Brown | People on the Move

[caption id="attachment_141881" align="alignright" width="150"] Joe Brown[/caption] Hearst Magazines has hired Joe Brown as group editorial director of its Hearst Autos division, which includes Car and Driver, Road & Track and Autoweek, among other titles, starting March 2. Brown moves to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-13 19:39:00 UTC ]
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Meredith Claims “Strongest Competitive Position in History” After Time Inc. Merger

President and CEO Tom Harty opened Meredith Corp.'s quarterly earnings call Thursday morning by declaring the integration of the now two-year-old Time Inc. acquisition "largely complete," leaving the company in "the strongest competitive position in its history." Performance in Meredith's... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-06 19:40:45 UTC ]
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Publishers Have Big Aspirations to Further Diversify Their Revenue

Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
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Publishers Bullish on Talent, Tech and Growth in 2020

2020 is underway. Budgets have been established. Strategies have been mapped. And now publishers are pushing forward on what most of them tell us will be a good year for an industry that’s had its share of ups and downs over the past decade. As the sector continues to diversify and transform at... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-30 17:09:36 UTC ]
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Under Trump, media companies are emboldened against employee unionizing

In the past decade, digital media has experienced a boom-and-bust cycle. Sites that were buoyed in the early 2010s by digital-advertising dollars watched their traffic plummet in subsequent years as readers shifted to consuming content on social media. The next step for many publishers like Vice... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-01-30 17:05:04 UTC ]
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What a $5.6m Super Bowl buy can purchase in digital media in 2020

Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday

[ Digiday | 2020-01-30 05:00:53 UTC ]
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Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
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CollegeHumor Helped Shape Online Comedy. What Went Wrong?

The company grew from a scrappy startup to a digital media player. Now it’s clinging to life after mass layoffs. Continue reading at Wired

[ Wired | 2020-01-28 12:00:00 UTC ]
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Hearst Alum Kate Kelly Smith Joins Sandow | People on the Move

[caption id="attachment_176505" align="alignright" width="150"] Kate Kelly Smith[/caption] Shelter magazines veteran Kate Kelly Smith has been appointed executive VP and managing director of Luxe Interiors + Design and chief sales officer for parent company Sandow's design media brands. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 20:20:03 UTC ]
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Biting Into the Post-Cookie Era

My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
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Brazil’s attack on Greenwald mirrors the US case against Assange

Over the years, Intercept co-founder Glenn Greenwald has made more than a few enemies. What some of his fans and supporters see as a crusade for truth and justice can strike others—including those who become the targets of his journalistic crusades—as needlessly hostile and potentially biased.... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-01-22 12:45:02 UTC ]
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How Hearst is building an ‘experiences’ business

Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-21 05:00:50 UTC ]
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Follow these 5 tips if you want to make a career pivot

Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading at Fast Company

[ Fast Company | 2020-01-20 05:00:12 UTC ]
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Glenda Bailey Steps Down at Harper’s Bazaar | People on the Move

[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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Glenda Bailey Exits Harper’s Bazaar | People on the Move

[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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How CollegeHumor lost its early lead

The managers of the pioneering digital media company will take the next six months to figure out a new direction. The post How CollegeHumor lost its early lead appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-15 05:01:41 UTC ]
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Forbes Announces New Digital Leadership | People on the Move

[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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Forecast 2020: Publishing Trends to Watch For

2019 was a year full of ups and downs. It was neither a good nor bad year. However, many of the events, people and trends we reported on set the stage for 2020. For the past three years I have attempted to take my best stab at what we should expect in the months ahead, as we continue to push... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 15:58:19 UTC ]
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