How Glamour grew its social following by 500,000 in six months

Glamour UK has seen a growth spurt in the last six months, thanks to new social media formats like Facebook Live, as well as internal restructuring. While the number of employees in the edit team has stayed at 25, a few new key hires have come on board to direct the growth on platforms. No longer is there a separate print and digital team either. The publisher has been experimenting with Facebook Live, but is still working on the strategy. So far, it has seen success with beauty tips and guidance, where people are viewing a 50 minutes video for 20 minutes, as well as red carpet events. The post How Glamour grew its social following by 500,000 in six months appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-08 00:00:00 UTC ]

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