How CNN juggles different mobile chat apps to cover the Olympics

With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican National Convention and, currently, the 2016 Rio Olympics. The post How CNN juggles different mobile chat apps to cover the Olympics appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-09 00:00:00 UTC ]

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