Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms. As a sports... Continue reading at 'AdWeek'
[ AdWeek | 2024-11-04 19:20:03 UTC ]
At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-06 05:01:12 UTC ]
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When Covid-19 began to take its toll on New York City's economy in mid-March, Harlem Community News publisher Pat Stevenson didn't know how she would survive. Stevenson's revenue is completely... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-10-08 18:41:46 UTC ]
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Early yesterday morning, Steve Bannon, the former head of Breitbart and the Trump campaign, was drinking coffee on the deck of a $35-million yacht off the coast of Connecticut—as populist rabble-rousers are wont to do—when federal agents came on board and arrested him. Bannon stands accused of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-21 12:31:00 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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James Murdoch, son of News Corp founder Rupert Murdoch, is resigning from the family-controlled newspaper publisher’s board Continue reading at ABC News
[ ABC News | 2020-07-31 22:55:44 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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The new startup Koji wants you to be able to remix digital content without having to code. Is it the next evolutionary leap after TikTok? While most social platforms have found new ways to democratize content creation, TikTok represented a paradigm shift in how content can be repurposed.Read... Continue reading at Fast Company
[ Fast Company | 2020-06-30 09:00:34 UTC ]
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South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
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On March 27 we decided it was important to end each week on a much needed high note, so we published the first edition of 4 Shout-Outs. Seven weeks later, and we continue to see publishers—small and large—find unique ways to support their communities, despite facing difficult times of their... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-08 16:34:59 UTC ]
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In late March, Ryan Grim, of The Intercept, published a story on Tara Reade, a former staffer in Joe Biden’s Senate office. She was one of several women who had come forward to say that Biden, now the presumptive Democratic nominee, had, in past encounters, touched them inappropriately. Grim... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-01 12:33:41 UTC ]
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When Protocol, a new site focusing on technology coverage, launched in February, expectations were high. After all, the man behind the site—Robert Allbritton, who owns it through his holding company, Capital News—also helped create Politico, one of the most successful digital media companies of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-23 11:45:31 UTC ]
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At the northern tip of South Africa, bounded by Botswana, Zimbabwe and Mozambique, Limpopo Province might seem a world away from the Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-21 17:30:37 UTC ]
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It’s hard to imagine an industry more poorly prepared for the arrival of a global pandemic than the media business. Even before “coronavirus” became a household word, the industry was already reeling from a series of body blows, most of them delivered by Google and Facebook and their dominance... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-20 11:45:00 UTC ]
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German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
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Yesterday afternoon, amid a busy news Sunday on multiple fronts, the basketball legend Kobe Bryant died in California, and our media took a sharp collective breath. Bryant, who was 41, was killed in a helicopter crash near Calabasas, close to LA. Eight other people died, including Bryant’s... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-27 12:59:58 UTC ]
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The news publisher expects to launch at least eight new podcasts this year and figure out ways to work closely with streaming services such as Spotify. The post CNN is kicking off a podcast push with a Jeffrey Epstein series appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-22 05:01:11 UTC ]
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When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek
[ AdWeek | 2019-12-17 19:35:26 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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A business reporter at The Boston Globe had an idea that drove 16% of the subscriptions the news publisher gathered Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-11 17:10:54 UTC ]
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