How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend was wasted in 2022. This represents 41% of overall digital ad spend. For connected […] Continue reading at 'Digiday'

[ Digiday | 2023-04-07 15:17:55 UTC ]
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