How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-29 21:03:28 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up'


Akenhead in new digital role at HUK

Isobel Akenhead is to take on the role of digital promotions manager in Hachette UK's Group... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital role #isobel akenhead #hachette uk


BA: new digital offers for high street

The Booksellers Association's chief executive Tim Godfray has said Kobo, Anobii and Hive will... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high street #booksellers association


Subs drop as chain adopts buying tool

Waterstones has dropped its initial subscription numbers on some titles following the... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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Media Decoder Blog: Foer Returns to New Republic as Editor

Two months after obtaining a majority stake in the magazine, Chris Hughes, a co-founder of Facebook, is bringing back Franklin Foer as part of an ambitious plan to remake the magazine. Continue reading at The New York Times

[ The New York Times | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority stake #chris hughes #ambitious plan


AIM Media Texas Announces Acquisition of Texas Newspapers from Freedom Communications

DALLAS, TX, May 18, 2012 – AIM Media Texas, LLC (“AIM” or the “Company”) announced today that it has reached agreement to acquire the Texas print and online newspaper publishing assets from Freedom Co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #freedom communications #llc ldquo #announced today


Fairfax Digital CEO Role Scrapped

Jane Huxley is leaving Fairfax after her role as chief executive officer and publisher of digital was scrapped in a company restructure. The move is part of Fairfax Metro Media’s ongoing restructure to closer align print and online. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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ABC Interactive to Conduct Audit of Adobe Digital Publishing Suite Metrics

ARLINGTON HEIGHTS, Ill. (May 15, 2012) – ABC Interactive announced it is working with Adobe to audit metrics provided by Adobe’s Digital Publishing Suite, an industry-leading set of hosted services and viewer technologies that ena ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arlington heights


Adobe Announces Next Generation of Digital Publishing Suite

NEW YORK — May 15, 2012 — At Adobe’s annual Digital Publishing Summit, Adobe Systems Incorporated (Nasdaq:ADBE) today announced a series of groundbreaking new features for Adobe® Digital Publishing Suite (DPS) th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
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Publishers build collaborations as digital pace quickens

Publishers are hastening to embrace new partnerships, stronger direct-to-consumer programmes and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Flooved offers digital book subs

A start-up digital textbook platform has agreed terms with 12 publishers ahead of a 1st September... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agreed terms #1st september


Children's Media Foundation seeks £30m funding

Campaigning body the Children's Media Foundation has launched an initiative to attract a... Continue reading at The Bookseller

[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Media Decoder Blog: Houghton Mifflin Harcourt Enters Bankruptcy Process

The educational and trade publisher, financially troubled for several years, has agreed with most of its senior lenders and bondholders to a restructuring that would convert existing long-term debt to equity. Continue reading at The New York Times

[ The New York Times | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publisher #financially troubled


Future Launches Weekly Digital Cycling Magazine

Future plc has launched a new weekly digital magazine, called Cycling News HD, to be sold through Apple’s Newsstand. The first issue is available for free, while subscriptions are priced at $.99 per week, or $42.99 per year. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future plc


Media Decoder Blog: Amazon Program Offers "Harry Potter" Series to Kindle Owners

Members of the Amazon Prime subscription program will be able to read "Harry Potter'' ebooks for free through the Kindle Owners' Lending Library, a move intended to encourage consumers to buy Kindle devices. Continue reading at The New York Times

[ The New York Times | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #kindle owners #lending library


PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin

Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group. Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ella dolphin #ppa conference #huge potential #young women


Digital focus for Policy Press

The Policy Press (TPP) has revealed plans to increase its digital focus as the popularity of e-... Continue reading at The Bookseller

[ The Bookseller | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital focus #policy press #revealed plans


Reading Agency and PA launch digital skills scheme

The Reading Agency and the Publishers Association have launched a digital skills sharing... Continue reading at The Bookseller

[ The Bookseller | 2012-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #publishers association


Digital revenues up 64% for S&S US

Digital revenues for Simon & Schuster US climbed 64% in the first quarter of the year, while... Continue reading at The Bookseller

[ The Bookseller | 2012-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenues #simon schuster


Warner Bros. intros 'Inside the Script' eBook series, gives film buffs a deeper look

From time to time, we see movie studio Warner Bros. bring forth ways to give its oldies-but-goodies a longer life span. On this occasion, Warner's launching a novel eBook series titled "Inside the Script." The new release will give movie buffs a deeper look into a handful of the studio's films,... Continue reading at Engadget

[ Engadget | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #ebook series #film buffs #originally appeared #email thiscomments


Google Expands Carrier Billing for Digital Content

Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD

[ AllThingsD | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content