How 5 Major Publishers Plan to Use Snapchat's New Channels

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'

[ AdWeek | 2015-01-31 00:00:00 UTC ]
News tagged with: #younger users #short period #feature articles #cable network #average age #editorial tone

Other Publishing stories related to: 'How 5 Major Publishers Plan to Use Snapchat's New Channels'

Digital Publishing Demonstrates Its Worth During Hurricane Sandy

The practice of digital journalism was both tested and proved yesterday as Hurricane/Super Storm Sandy bore down on the East Coast during an unforgettable night for millions of Americans. While digital media outlets have been dutifully covering the storm for days, several prominent New... Continue reading at AdWeek

[ AdWeek | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #relentless pursuit #breaking news #wide audience

Book Awards, the German Self-Publishing Way

Epubli, the Holtzbrinck-owned German self-publishing platform, reflects on its methods and motivations for running a book prize suitable for the 21st century. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book awards #german self-publishing #21st century

Paywall Startup Tinypass Adds Metered Subscriptions for Small Publishers

New York-based startup Tinypass, which helps small publishers and content creators charge for content online through existing platforms like Google, is rolling out metered content options to all of its clients. Tinypass, which signed up its first f ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #content online #existing platforms

Reflections on Self-Publishing Ayn Rand in Germany

Kai John spent his life savings to buy the rights to Atlas Shrugged and have it retranslated into German. Here, he reflects on his decision and its reception. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atlas shrugged

A Publisher's Dream: Never Overprint Again: Digital Printing in 2012

For decades, large and small publishers alike have wrestled with one simple but crucial question about their books, on which success and failure often hang in the balance: How many copies should we print? Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing

Windows 8 Offers Publishers a New App Platform to Deliver Content

Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deliver content #latest installment #northern shell #operating system

Penguin and Random House: Will they combine to form the world's biggest publisher?

Pearson, the owner of Penguin, and Bertelsmann, Random House's parent company, are currently in discussions to merge the two companies. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #biggest publisher

Self-published books triple in production since 2006

Self-published books make up 43 percent of the print titles released in 2011 and helped to drive the first growth in print production since 2007, according to a new study from Bowker. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
More news stories like this |

Self-Publishing Rules the EBM at Indies

When On Demand Books introduced its Espresso Book Machine to the U.S. book trade in 2008 by installing a beta model at Northshire Books in Manchester Center, Vt., the company promoted it as a tool for printing backlist titles and books in the public domain, as well as for authors who wanted to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade #public domain

Cruise sues magazine publisher

An attorney for Tom Cruise said he filed a US$50 million defamation lawsuit Wednesday against the publishers of Life & Style magazine for articles that said the actor has abandoned his 6-year-old daughter, Suri. Continue reading at Stuff

[ Stuff | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom cruise

PublishNews Brazil: Kobo’s CEO Reveals POD Plans, iBookstore Critique

Kobo's CEO discusses Brazil, the world, and how POD will be added to the Writing Life platform. Also, our tart critique of Apple's new "Brazilian" iBookstore. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishnews brazil

Confronting the Big Issues in Indian Publishing

A lack of trained professionals, of distribution channels for books, of good infrastructure, and piracy plague Indian publishers, but a dialogue for change has begun. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big issues #indian publishing #distribution channels

India vs. China? To Publishers, India Wins

A rising middle class, looser regulations and ebook growth puts India ahead of China on many publishers agendas, says OUP's group strategist. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
More news stories like this |

El País, Leading Newspaper in Spain, Announces Plans for Layoffs

El País, which had avoided the losses that have hit the newspaper industry worldwide as it struggles with the transition to digital publishing, announced it would dismiss one-third of its staff. Continue reading at The New York Times

[ The New York Times | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #el pas #announces plans #digital publishing

Shifting Strategies Lead to Success for US Small Publishers

At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers

Amazon 'charging publishers 20% for ebook VAT'

Amazon is forcing publishers to start negotiations over ebook prices exclusive of the full 20%... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook vat #forcing publishers

Publishing in Israel: A Snapshot Overview

With competitive bookstores, strong sales and three major languages - Hebrew, Arabic and Russian - Israel's small but vibrant publishing industry is on the rise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong sales