With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
News tagged with:
#younger users
#short period
#feature articles
#cable network
#average age
#editorial tone
Meta's publishing arm for virtual reality games is now officially called Oculus Publishing. It's a completely different division from Oculus Studios, which is the company's label for first-party games. Oculus Publishing will instead support partner developers with conceptualization, funding,... Continue reading at Engadget
[ Engadget | 2023-03-23 08:01:38 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#$10 million
#publishing arm
In response to educational bans, Haymarket Books and Kaepernick Publishing are collaborating on a compilation of essays by African American scholars and other Black intellectuals writing in defense of African American/Black Studies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#haymarket books
#kaepernick publishing
#anthology
Visnick will helm U.S. operations and drive growth for the 25-year-old graphic novel and manga brand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#drive growth
#manga
#graphic novel
Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | News stories tagged with:
#publishing summit
Susan Weinberg, executive v-p and publisher at Perseus Books, will succeed Dan Reynolds at Workman, who is retiring at the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#executive v-
#perseus books
Mudita Venture Partners has made an unspecified investment in the hybrid publisher the Amplify Publishing Group. Launched in 2003, Amplify publishes about 300 titles annually. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#hybrid publisher
With a total value of more than €1.6 million, the German Publishing Prize selects and honors socially engaged independent publishers. The post The German Publishing Prize: 66 Publishers Honored, Three With €60,000 Each appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-23 16:19:05 UTC ]
More news stories like this | News stories tagged with:
#german publishing
Disney Publishing Worldwide is pairing with ESPN to create a new imprint, Andscape Books. DPW and ESPN are both part of the Walt Disney Company, and Andscape is ESPN’s Black media platform. First books will be released later this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing imprint
Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-19 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishing summit
This week's Media Briefing recaps what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit. The post Media Briefing: What publishers had to say at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#publishing executives
#closed doors
#publishing summit
Anticipating producing 50 titles per year from Australia, Welbeck's Marcus Leaver and Mark Smith are partnering with retailer Tony Nash. The post The UK’s Welbeck Publishing Group To Publish in Australia, New Zealand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-22 21:24:52 UTC ]
More news stories like this | News stories tagged with:
#marcus leaver
#mark smith
Louise Burke and Kate Hartson, publishing veterans with a background in publishing conservative authors, have formed All Seasons Press, whose mission is to fill the conservative void left by major publishing houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#conservative publisher
#publishing veterans
#seasons press
#major publishing
Publishing staff, in rows over authors from Mike Pence to Woody Allen, are voicing their reluctance to work on books they deem hateful. But is this really ‘younger refuseniks’, or a much older debate?In the 1960s, Simon & Schuster’s co-founder Max Schuster was facing a dilemma. Albert Speer,... Continue reading at The Guardian
[ The Guardian | 2021-06-03 12:12:23 UTC ]
More news stories like this | News stories tagged with:
#woody allen
#huge success
#memoir
Zakiya Dalila Harris, a former editorial assistant, is making a splash with “The Other Black Girl,” her debut novel about an African-American woman navigating a nearly all-white workplace. Continue reading at The New York Times
[ The New York Times | 2021-05-23 20:21:45 UTC ]
More news stories like this | News stories tagged with:
#book doesn
#editorial assistant
#black girl
#debut novel
Black superheroes are popular onscreen thanks to the work of Black creators of comic book characters and stories that anticipated this racial reckoning moment. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-29 12:00:48 UTC ]
More news stories like this | News stories tagged with:
#comic book
With print-on-demand technology, environmentally friendly inks, sustainable paper choices, and a global reach, HP is looking to help publishers lower their carbon footprints. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#print-on-demand technology
#global reach
The bookseller has hired Emily Meehan as publisher and chief creative officer of Sterling Publishing in what it called part of a relaunch of its publishing division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#sterling publishing
#publishing division
#bookseller
#book publishing
The Jagriti Publishing House and its bookstore are Razia Rahman Joly's memorial to her slain husband, publisher Faisal Arefin Dipan. The post AAP’s 2020 Freedom to Publish Award: Bangladesh’s Jagriti Publishing House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-17 19:19:51 UTC ]
More news stories like this | News stories tagged with:
#post aap
#publish award
#bookstore
Take a virtual tour of some of the world's most haunted libraries, and learn the history behind the hauntings of these bookish spaces. Continue reading at Book Riot
[ Book Riot | 2020-11-02 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
The PA’s annual yearbook has found across-the-board growth for the book trade, with total invoiced sales up 3.5% on its last report—but Brexit and Covid-19 could endanger the recent gains Continue reading at The Bookseller
[ The Bookseller | 2020-07-22 18:16:32 UTC ]
More news stories like this | News stories tagged with:
#latest report
#uk publishing
#book trade