Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-05-24 13:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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The company has reached an agreement with two of its authors who had filed a suit alleging that the educational publisher's Cengage Unlimited subscription service will improperly cost them sales and royalty payments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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Chief executive Simon Fox’s pay package increases by nearly 20% despite slide in revenuesTrinity Mirror is to change its name to Reach following the acquisition of Richard Desmond’s Express and Star titles, as the newspaper publisher reported a slump in revenues in tough trading conditions last... Continue reading at The Guardian
[ The Guardian | 2018-03-05 00:00:00 UTC ]
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Ad-tech company AppNexus announced Monday that it has signed deals with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst and NASDAQ in the last six months — positioning the company as more of a rival to Google&rsq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Amazon has signed new long-term sales agreements with Penguin Random House in both the U.S and U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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Amazon.com Inc. and HarperCollins Publishers have agreed to a multiyear deal covering the sale of print and ebooks, the latest agreement between the Web retailer and a major publishing house... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-04-14 00:00:00 UTC ]
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Nielsen has signed an agreement with Chinese retail tracking service Openbook to share data on the international book market. The collaboration will increase the flow of information between the Chinese book market and those in the US and UK, with Openbook publishing weekly overall and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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In a letter sent to authors, illustrators and agents today, Macmillan CEO John Sargent said the company reached a sales agreement with Amazon last week for ebooks and print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
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Amazon and Hachette Book Group USA have reached a new, multi-year agreement for ebook and print sales in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
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Amazon and Simon & Schuster recently reached a deal on ebook and print book prices and it gives Simon & Schuster control over ebook prices 'with some limited exceptions.' E-book prices are reportedly part of the ongoing dispute between Amazon and publisher Hachette. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-22 00:00:00 UTC ]
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Amazon just found a way to put further pressure on Hachette in its ongoing pricing war: strike a deal with another publisher. The online retailer has forged a new agreement with Simon & Schuster that will keep the book giant's digital and physical... Continue reading at Engadget
[ Engadget | 2014-10-21 00:00:00 UTC ]
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According to several sources, the Perseus Books Group has completed negotiations over new ebook terms with Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Cengage Learning, Inc. announced Monday morning that it has reached an agreement with its major financial stakeholders and creditors that will allow it to emerge from Chapter 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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The Department of Justice and 33 state attorneys general on Friday called for an array of sanctions that they claim will "reset competition to the conditions that existed before the conspiracy." Continue reading at AllThingsD
[ AllThingsD | 2013-08-02 00:00:00 UTC ]
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