You get free stuff, you get free travel, you get the nifty cool title of "brand ambassador," what's not to love about being an internet influencer? There's the consequences, for one. Not even just the warranted consequences of your actual actions, mind you, but also those arriving unbidden based on the perception of your actions by your audience — and those can be two markedly different things bearing entirely disparate social costs. In her new book, Swipe Up for More! Inside the Unfiltered Lives of Influencers, Stephanie McNeal takes an unflinching look at the interplay between the public personas and private lives of three of the internet's most influential lifestyle bloggers: Caitlin Covington, Mirna Valerio, and Shannon Bird. Equal parts fascinating and disquieting — like a slow-motion car crash where everybody's really, really good looking — Swipe up for More explores the people and personalities behind the product placement. In the excerpt below, mommy blogger Shannon Bird recounts the internet's response to her 911 call asking a local cop to make a midnight milk run for her hungry baby. PortfolioExcerpted from Swipe Up for More!: Inside the Unfiltered Lives of Influencers by Stephanie McNeal, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Stephanie McNeal, 2023.On January 28, 2020, Shannon and her kids were home alone. Dallin was on a work trip. Her youngest child, London, was only six... Continue reading at 'Engadget'
[ Engadget | 2023-06-11 14:30:57 UTC ]
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Lloyd Shepherd, former director of news and information products at Yahoo and (disclaimer) deputy director of digital publishing at GU, has a new company and a new project in the form of Messy Media which is set to roll out a series of specialist news blogs.The company launched its first... Continue reading at The Guardian
[ The Guardian | 2007-09-24 00:00:00 UTC ]
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