Deep Brain Stimulation therapies have proven an invaluable treatment option for patients suffering from otherwise debilitating diseases like Parkinson's. However, it — and its sibling tech, brain computer interfaces — currently suffer a critical shortcoming: the electrodes that convert electron pulses into bioelectric signals don't sit well with the surrounding brain tissue. And that's where folks with the lab coats and holding squids come in! InWe Are Electric: Inside the 200-Year Hunt for Our Body's Bioelectric Code, and What the Future Holds, author Sally Adee delves into two centuries of research into an often misunderstood and maligned branch of scientific discovery, guiding readers from the pioneering works of Alessandro Volta to the life-saving applications that might become possible once doctors learn to communicate directly with our body's cells.Hachette BooksExcerpted from We Are Electric: Inside the 200-Year Hunt for Our Body's Bioelectric Code, and What the Future Holds by Sally Adee. Copyright © 2023. Available from Hachette Books, an imprint of Hachette Book Group, Inc.Lost in translation“There’s a fundamental asymmetry between the devices that drive our information economy and the tissues in the nervous system,” Bettinger told The Verge in 2018. “Your cell phone and your computer use electrons and pass them back and forth as the fundamental unit of information. Neurons, though, use ions like sodium and potassium. This matters because, to make a simple... Continue reading at 'Engadget'
[ Engadget | 2023-03-04 15:30:03 UTC ]
Hachette Children’s Group (HCG) has acquired four middle-grade novels from Kiran Millwood Hargrave for a six-figure sum. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 16:26:13 UTC ]
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Some book publishers in Australia question whether the expense of entering the increasing number of book awards is worth the potential end result. The post How Rewarding Are Book Awards? Australia’s Industry Debates the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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It's a fact: even though printed books are not yet dead, there's an increasing number of people who are turning to ebooks to read their favorite book. Trajectory, a Marblehead-based company launched three years ago by two technology veterans, seeks to not only help publishers distribute their... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-03-16 00:00:00 UTC ]
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Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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It’s no secret that the job description for newspaper publishers is evolving, often on a day-to-day basis. As readers and advertisers are presented with an increasing number of outlets to direct their attention and dollars, newspapers have ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-31 00:00:00 UTC ]
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