Here’s What to Know About Nielsen Suing VideoAmp

Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging the rival measurement company violated two technology patents recently issued to Nielsen. The patents relate to the methods and apparatus for determining the duration of viewing sessions.... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-02 18:22:18 UTC ]
News tagged with: #measurement rivals #taking things #patent infringement #patents relate #viewing sessions #nielsen

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Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek

[ AdWeek | 2023-09-14 13:35:17 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

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[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

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[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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The Agence France-Presse is suing Elon Musk's X over news content payments

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Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

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'It could very well bankrupt us,' says bookseller suing over Texas school book ban

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How the Joint Industry Committee will certify Nielsen alternatives

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YouTube adds VideoAmp to its data clean room

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[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

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Nielsen and the Future of TV Measurement

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Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

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[ AdWeek | 2023-04-25 14:14:53 UTC ]
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Nielsen Regains National Accreditation After 2021 Suspension

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Children’s author who sued John Lewis over Christmas ad loses case

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