Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant algorithm change to its... Continue reading at 'AdWeek'

[ AdWeek | 2018-03-02 00:00:00 UTC ]
News tagged with: #facebook made #bold move #digital publishers

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After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #major role #referral traffic #news publisher


Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | News stories tagged with: #ad revenue #unprecedented challenge #publishers aren #fair share #ad blockers #walled gardens #media landscape #digital publishers


L.A. is an e-book borrower's paradise. A major publisher's crackdown could hurt

L.A. County is home to more than 30 library systems, with a growing number of patrons signing up for multiple cards to borrow digital books. But Macmillan Publishers is tightening the rules. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-12-09 13:00:55 UTC ]
More news stories like this | News stories tagged with: #major publisher #growing number #macmillan publishers #macmillan #e-book


Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with: #digital publishers


The open access shift at UWA Publishing is an experiment doomed to fail

The notion that a respected publishing house can be replaced by open access publishing is disproved by examining other recent examples, such as the now-closed University of Adelaide Press. Continue reading at The Conversation

[ The Conversation | 2019-11-11 01:43:51 UTC ]
More news stories like this | News stories tagged with: #uwa publishing


Redundancies at Unbound as publisher 'pauses' digital list

Unbound has made four people redundant and imposed a "pause" on accepting submissions for its digital list, the company has revealed. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 01:15:11 UTC ]
More news stories like this | News stories tagged with: #accepting submissions


Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | News stories tagged with: #audio publishing #digital marketing #futurebook live #consumer data


Adam Matthew Digital to publish RSC archives

Publisher Adam Matthew Digital is working with the Royal Shakespeare Company to digitise parts of the organisation’s archive and make them accessible to academics. Continue reading at The Bookseller

[ The Bookseller | 2019-10-31 09:28:08 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
More news stories like this | News stories tagged with: #profits fell #anthony crupi #silicon valley #final season #parting gift #hearst


Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
More news stories like this | News stories tagged with: #extensively covered #dark side #measure audiences #wide range #driving forces #machine learning #hearst


Tart steps up as publisher of Penguin Books US as Court retires

President and publisher of Penguin Books US Kathryn Court will retire later this year, PRH US has announced, with Brian Tart set to step up to the role in a series of staff changes.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 16:39:42 UTC ]
More news stories like this | News stories tagged with: #penguin books #kathryn court


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #large chunk #digital media


Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with: #news corp


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #revenue streams #daily basis #digital media


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digiday research #digital publishers


Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with: #public figures #digital publishers


Digital focus for Libraries Week as Bobby Seagull publishes manifesto

Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller

[ The Bookseller | 2019-10-06 18:00:32 UTC ]
More news stories like this | News stories tagged with: #digital focus #libraries week #digital technology #libraries


Something to celebrate: Four literary gems that have survived the vagaries of publishing

Here’s to 20 years of NYRB Classics, 25 years of the Chicago Quarterly Review and other bookish toasts. Continue reading at The Washington Post

[ The Washington Post | 2019-10-02 19:26:43 UTC ]
More news stories like this | News stories tagged with: #literary gems


With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp


Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | News stories tagged with: #presidential election #news content #american association #advertising agencies #digital content