It wasn't terribly long ago when credible food photographers and chefs really only wanted to be found in magazines like Bon Appétit and Food & Wine. But thanks to the explosion of mobile photography over the past few years, more and more culinary pros are showing off their best pics every day on Instagram—right alongside amateur foodies—to thousands of fans. Kirshenbaum Bond Senecal + Partners' social media shop Attention pulled data from 8 million posts to find out how food marketers stack up on Instagram for Adweek's Food Issue this week. And now we've asked the firm to suss out the app’s top 10 foodie personalities. The agency first zeroed in on Instagram accounts with a national reach (meaning that niche bloggers and chefs only popular in small communities or in specific cities were not included). The team then analyzed the engagement and sentiment of individual posts to find out which accounts people connected with the most. While accounts with big Instagram followings look good on the surface, they don't always have the best engagement. For instance, an account named @eats boasts 325,000 followers, but the comments on pictures don't show people talking to each other. Instead, the account primarily shows off stylized food pics. The data also looks at how much of a role Instagram plays in the overall marketing for bloggers and chefs. Unsurprisingly, many of the names have bigger followings on Twitter, but Attention's findings are designed to home in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-12 00:00:00 UTC ]
The digital publishing platform will let fans write, publish, and sell the stories they've written based on popular books, TV shows, and more. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-23 00:00:00 UTC ]
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Oyster, a fledgling mobile service for Spotify-style on-demand books, has raised $3 million in funding led by Peter Thiel's Founders Fund. Oyster, which is still a work in progress, will let users of its mobile app access, discover, and read an ever-growing range of titles and genres, all on... Continue reading at Fast Company
[ Fast Company | 2012-10-11 00:00:00 UTC ]
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Google took a cue from Amazon's Kindle Fire announcing the Nexus 7 tablet optimized for content from Google Play including books, games, TV shows, movies, apps, and magazines. Continue reading at PC World
[ PC World | 2012-06-28 00:00:00 UTC ]
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The iTunes Store is the most popular retail outlet in the United States for buying music, and has become a digital bazaar, selling everything from TV shows and movies to ebooks and audiobooks. Continue reading at PC World
[ PC World | 2012-03-02 00:00:00 UTC ]
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Jan Berenstain and her husband, Stan, published their first Berenstain Bears book in 1962. Three hundred titles about the family of bears that deal with everyday problems appeared, as well as videos and TV shows.Jan Berenstain, who with her husband, Stan, made up one of the most successful... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-28 00:00:00 UTC ]
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