The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-03 04:01:00 UTC ]
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Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
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As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-30 18:05:44 UTC ]
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Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Dialogue Books is taking eight of its authors on a tour of the UK in May and November, kicking off with dates in Bristol, Leeds and Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Don Winslow, bestselling author of 13 crime and mystery novels, brought some energy to the Los Angeles Times newsroom during the Festival of Books. In a video interview with The Times, he spoke about politics and the situation at the U.S. border, labeling President Trump’s proposed wall “a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
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'Book piracy threatens authors' livelihoods' according to a new appeal from the Society of Authors to the British government to help protect copyright. The post Society of Authors Calls on UK Government to Fight Online Book Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-08 00:00:00 UTC ]
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In a growing controversy over the Internet Archive's handling of copyrighted material, the Association of American Publishers joins complaints from authors' organizations. The post US Publishers Slam ‘CDL’ as ‘Systematic Infringement’ as UK Authors Write to Foundations appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-07 00:00:00 UTC ]
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The UK's 2018 bestselling fiction, nonfiction and children's titles for 2018 are honored by Nielsen in its annual ceremony in London. The post The UK’s Bestselling 2018 Authors and Illustrators Feted at London’s ‘Nielsen Honors’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-23 00:00:00 UTC ]
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Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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The Sunday Times/PFD prize for writers aged 18 to 35 opens a new resource, while the Paul Torday Prize will honor a debut novelist decades older. The post Content From a UK Award for Younger Writers, and a Prize for Authors Over 60 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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To help bookstores in the South improve their bottom line, SIBA is going to test nonbook items as it searches for a single batch exclusive product, with a high margin, that bookstores throughout the region can sell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
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This is the last year that British authors are likely to be eligible to enter the European Book Prize (Prix du Livre Européen), with the UK's exit from the European Union looming in March 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-04-26 00:00:00 UTC ]
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Maze Runner author James Dashner has been dropped by his UK publishers, Chicken House and Sweet Cherry Publishing, following allegations of sexual harassment. Continue reading at The Bookseller
[ The Bookseller | 2018-02-17 00:00:00 UTC ]
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Children’s author Morris Gleitzman has said “young people need stories more than ever” following his appointment as Australian children’s laureate. Continue reading at The Bookseller
[ The Bookseller | 2018-02-13 00:00:00 UTC ]
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Author and journalist Michael Wolff is coming to the UK this month to promote Fire and Fury (Little, Brown), the bestselling exposé that caused a presidential melt-down earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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