Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

Other Publishing stories related to: 'Hearst turns to first-party data to look for new brand licensing categories'

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers

PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh unveils

Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #growing importance #denis wilson #emerging technology #media industry #digital publishing

BEA 2014: Lynn Brunelle: Turning Her Geek On

Lynn Brunelle remembers that her “inner geek” first began to show itself in the middle of her fifth and sixth grade “horse phase.” She didn’t just like horses; she wanted to know every single scientific and beautiful thing about them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beautiful thing

iBooks Category Bestsellers, May 25, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended May 25, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens #week ended

iBooks Category Bestsellers, May 18, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended May 18, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens #week ended

Parragon signs licensing deal with Mattel

Parragon is to publish a series of activity and sticker books based on Mattel’s Ever After... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
More news stories like this |

iBooks Category Bestsellers, May 12, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended May 11, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens #week ended

New Grilling and Barbecue Cookbooks Heat Up a Popular Category

As temperature climb in many areas of the U.S., thoughts of grilling and eating outdoors leap to mind, and publishers are rushing in to meet the needs of grilling newbies and experienced pitmasters alike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular category

Open Source for an Open Publishing Ecosystem: Readium.org Turns One

March marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit started with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #org turns #open source #one-year anniversary

Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #business world #skeptical view #big hype

David Baddiel turns children's writer

Author and comedian David Baddiel has written his first children’s novel. The Parent... Continue reading at The Bookseller

[ The Bookseller | 2014-04-30 00:00:00 UTC ]
More news stories like this |

Hearst Magazines UK Names Anna Jones CEO

Hearst Magazines UK, the principal business for Hearst in the United Kingdom, has named Anna Jones its new chief executive officer per a joint announcement Monday by Hearst Magazines president David Carey and Duncan Edwards, president and CEO of Hearst Magazines International, to whom Jones will... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united kingdom #duncan edwards

The New Frommer’s Turns One

As soon as Arthur Frommer bought back his namesake brand from Google a year ago, he and his daughter Pauline, who is now copublisher and a 50% partner in Frommer Media, quickly got to work on the first new line of guide books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide books

Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-day event

Audible’s DIY Audiobook Platform Turns Three

When Audible founder Don Katz launched the Audiobook Creation Exchange (ACX) platform in May 2011, he said one of the main goals was to help increase the number of audiobooks released into the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main goals

London Book Fair 2014: Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #business world #skeptical view #big hype

London Book Fair 2014: Open Source for an Open Publishing Ecosystem: Readium.org Turns One

Last month marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit launched in March 2013 with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #org turns #open source #one-year anniversary