Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #growing importance #denis wilson #emerging technology #media industry #digital publishing


BEA 2014: Lynn Brunelle: Turning Her Geek On

Lynn Brunelle remembers that her “inner geek” first began to show itself in the middle of her fifth and sixth grade “horse phase.” She didn’t just like horses; she wanted to know every single scientific and beautiful thing about them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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iBooks Category Bestsellers, May 25, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended May 25, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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iBooks Category Bestsellers, May 18, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended May 18, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens #week ended


Parragon signs licensing deal with Mattel

Parragon is to publish a series of activity and sticker books based on Mattel’s Ever After... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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iBooks Category Bestsellers, May 12, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended May 11, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens #week ended


New Grilling and Barbecue Cookbooks Heat Up a Popular Category

As temperature climb in many areas of the U.S., thoughts of grilling and eating outdoors leap to mind, and publishers are rushing in to meet the needs of grilling newbies and experienced pitmasters alike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #business world #skeptical view #big hype


Open Source for an Open Publishing Ecosystem: Readium.org Turns One

March marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit started with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #org turns #open source #one-year anniversary


David Baddiel turns children's writer

Author and comedian David Baddiel has written his first children’s novel. The Parent... Continue reading at The Bookseller

[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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Hearst Magazines UK Names Anna Jones CEO

Hearst Magazines UK, the principal business for Hearst in the United Kingdom, has named Anna Jones its new chief executive officer per a joint announcement Monday by Hearst Magazines president David Carey and Duncan Edwards, president and CEO of Hearst Magazines International, to whom Jones will... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-28 00:00:00 UTC ]
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The New Frommer’s Turns One

As soon as Arthur Frommer bought back his namesake brand from Google a year ago, he and his daughter Pauline, who is now copublisher and a 50% partner in Frommer Media, quickly got to work on the first new line of guide books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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Audible’s DIY Audiobook Platform Turns Three

When Audible founder Don Katz launched the Audiobook Creation Exchange (ACX) platform in May 2011, he said one of the main goals was to help increase the number of audiobooks released into the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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London Book Fair 2014: Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #business world #skeptical view #big hype


London Book Fair 2014: Open Source for an Open Publishing Ecosystem: Readium.org Turns One

Last month marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit launched in March 2013 with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #org turns #open source #one-year anniversary


Canongate confirms Brand kids' books buy

Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller

[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Russell Brand at work on children's books

Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller

[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #content marketing #publishing program


Meet Hearst's Global Marathon Man

For Michael Clinton, this harsh winter was a stroke of luck. While most New Yorkers huddled inside, the president-marketing and publishing director of Hearst Magazines went on 20-mile runs during storms.Why would he do such a thing? To prepare for a marathon -- in Antarctica. "It was a good... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buenos aires #long runs