Hearst takes a promiscuous approach to programmatic

The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot of ponds, and that has driven our CPMs and revenue way up,” Hearst’s Mike Smith said. The post Hearst takes a promiscuous approach to programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-01 00:00:00 UTC ]
News tagged with: #programmatic appeared

Other Publishing stories related to: 'Hearst takes a promiscuous approach to programmatic'

The Media Equation: Byliner Takes Bissinger’s E-Book Off Amazon

Byliner.com, a digital publishing company, withdrew the ebook “After Friday Night Lights” by Buzz Bissinger from Amazon because of a pricing dispute involving a promotional giveaway. Continue reading at The New York Times

[ The New York Times | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #buzz bissinger

S&S takes two on Melissa Nathan shortlist

Two titles from Simon & Schuster have made the shortlist for the Melissa Nathan Award for... Continue reading at The Bookseller

[ The Bookseller | 2012-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss takes #simon schuster

Digital media takes home a Pulitzer

The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York

[ Crains New York | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen greenblatt

Mackenzie takes the plunge for charity

Little, Brown c.e.o. Ursula Mackenzie is to swim the length of Catteshall Lake in Surrey in her... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ursula mackenzie

Hearst Magazines launches women's quarterly

Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week

[ Media Week | 2012-04-11 00:00:00 UTC ]
More news stories like this |

E-book price probe 'approaching resolution'

The European and US investigation into ebook pricing may be approaching resolution, say US press... Continue reading at The Bookseller

[ The Bookseller | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook pricing

Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business

Trust Buster Takes Hard Line As E-Book Probe Continues

The Justice Department's top antitrust official says she won't stand by quietly if companies make agreements with rivals on price, signaling a stern stance as the department conducts a high-profile probe into electronic-book publishing. Continue reading at AllThingsD

[ AllThingsD | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department

What He's Reading: Hearst Magazines' David Carey

As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York

[ Crains New York | 2012-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading time #david carey #hearst magazines #personal favorites #downton abbey #recent trip #ve watched

New York Magazine Takes Home Digital Ellie for General Excellence

NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general excellence #mpa digital #american society #lucy danziger

Edith Pearlman takes the NBCC fiction prize

Other National Book Critics Circle honorees include writer John Lewis Gaddis for 'George F. Kennan: An American Life' and Maya Jasanoff for 'Liberty's Exiles.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american life

Hearst hires Lee Wilkinson as digital product director

Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week

[ Media Week | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital division

Jonathan Franzen – this time taking on Twitter – heaps more scorn on social media

'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan franzen

A message from the Hearst Corporation: Celebrating 125 years

Since the San Francisco Examiner was published 125 years ago - March 4, 1887 - for the first time bearing on the masthead "W.R. Hearst Proprietor" - Hearst Corporation has been an organization constantly changing, growing, innovating. What st ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst corporation

WBD hopes to double token take-up

The director of World Book Day has said she hopes to double the number of tokens redeemed this... Continue reading at The Bookseller

[ The Bookseller | 2012-02-24 00:00:00 UTC ]
More news stories like this |

Taking E-books To the Next Level

Despite technological petting zoos, QR codes on shelf-talkers linked to bookstores’ Web sites, and in-store displays of physical books with signage reminding readers that they can also buy e-editions, only a handful of independents are making more than about $100 or so on ebook sales a month. To... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical books #ebook sales #indie publishers #ebook fans #ebook market

Amazon takes a company's ebooks out of stores after disagreement

When the Independent Publishers Group couldn't come to terms with Amazon, the bookselling giant took 5,000 IPG titles out of their Kindle ebook store. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon takes #bookselling giant

A view from the top: Magazine leaders give their take on the ABCs

The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week

[ Media Week | 2012-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest figures #audit bureau #digital era

Hearst appoints Prima publisher as Seaton joins Immediate

Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
More news stories like this |