As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
News tagged with:
#breaking news
#major investment
#single location
#ll pay
#online platforms
BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high quality
#readers don
#managing partner
#people don
BAM has flat quarter, adds HBG site and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#flat quarter
Image celebrates 60 years; Gary Chapman endows chair at Moody; Cambridge Bibles back to Cambridge; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
Amazon ramps up war against Hachette and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon ramps
IPPY award-winners announced, a new kids' imprint at Barbour, a website for all things Amish, the popes in pictures and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
Amazon, Hachette scuffle over terms and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this |
The latest literary-oriented startup to join Boston’s Innovation District combines video chats by authors and other leaders, or “wizzes,” for a cause. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this |
Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#repurposing content
#digital solutions
#enhanced content
HarperCollins' parent company News Corp has acquired Harlequin Enterprises from the Canadian... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
More news stories like this |
Change ahead for Frankfurt Book Fair and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#change ahead
Hearst Magazines UK, the principal business for Hearst in the United Kingdom, has named Anna Jones its new chief executive officer per a joint announcement Monday by Hearst Magazines president David Carey and Duncan Edwards, president and CEO of Hearst Magazines International, to whom Jones will... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#united kingdom
#duncan edwards
Response to "God and the Gay Christian" kicks off new Southern Baptist imprint; awards and honors; Logos offers Episcopal Church titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
Two familiar Bible stories get do-overs in newly illustrated children's picture books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sacred texts
#picture books
Riggio sells chunk of B&N shares and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bn shares
When Audible founder Don Katz launched the Audiobook Creation Exchange (ACX) platform in May 2011, he said one of the main goals was to help increase the number of audiobooks released into the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#main goals
John Ortberg’s mentor, Dallas Willard, inspired him to write a book on the proper care and feeding of the soul. Through their conversations, Ortberg captured the wisdom imparted before he died, making the book “a kind of Tuesdays with Willard." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
More news stories like this |
The MoCCA Arts Festival, the Museum of Comic and Cartoon Art's annual festival of indie and self-published comics, continues its revival under the Society of Illustrators with a new exhibitor—a giant Charlie Brown balloon borrowed from the Macy’s Thanksgiving Day Parade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo mania
#annual festival
#self-published comics
B&H's newest Spanish-language study Bible includes 15,000 study notes; a 3D Bible for kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sacred texts
My Independent Bookshop allows book-lovers to set up a virtual bookstore, share their favorite reads and discover, recommend and review books online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookshop
#virtual bookstore
#favorite reads
Buck out, Anastas in as publisher of Aladdin, Simon Pulse and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this |