Hearst Devotes Cross-Portfolio Package to Health Workers | News & Notes

Hearst Magazines salutes healthcare heroes... After securing "unprecedented access" for photographer Benedict Evans and his one-person crew, Marion Clemence Grand, to frontline healthcare workers at New York-Presbyterian Hospital on April 9th and 10th, Hearst Magazines kicked off a major print and digital initiative on Monday, honoring 17 "healthcare heroes," including doctors, nurses and paramedics in the fight against the COVID-19 pandemic. Featuring videos, transcribed interviews and portraits, the package is currently running across the websites and social media accounts of 13 Hearst Magazines brands, including Good Housekeeping, Harper's Bazaar, Esquire and Men's Health, which also devoted split-run covers of its June 2020 print issue to three of the highlighted heroes. "When the COVID crisis was at its height in New York City, we sent a quarantined photographer to two of the biggest, most central hospitals in Manhattan," wrote Hearst Magazines visual director, Sally Berman, in an Instagram post on Monday. "He stationed himself wherever it was safe to set up his simple apparatus, and we worked with the hospitals to make sure his work would not impede the administering of care." Evans added that the package will also appear in upcoming print editions of Cosmopolitan, Country Living, Elle, Esquire, Harper's Bazaar, Marie Claire, O, The Oprah Magazine, Prevention, and Women's Health. Bipartisan Congressional group calls for USPS bailout... Branding themselves... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-05 17:51:11 UTC ]

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