Heads up, bookworms! Oyster is Netflix for books

The all-you-can-eat Netflix model of media consumption is now available for ebooks.Oyster, a year-old Flatiron-district startup with $3 million in backing, launched its iPhone e-reading application and subscription service on Thursday. For now, the service is only available by invitation (users can request an invite on Oyster's website or on the downloaded app.) Users will pay $10 a month for unlimited reading. Oyster offers more than 100,000 titles from hundreds of publishers.An iPad app will launch sometime in the fall, but a spokeswoman said Oyster has no immediate plans to expand beyond iOS.The launch is limited in other ways, too. Just one of the so-called Big Five New York houses is participating, and that publisher, HarperCollins, has only made available a small number of its backlist titles. Other titles come from digital-only houses like Open Road and RosettaBooks, smaller players like Houghton Mifflin and indies like Melville House.Though a subscriber can read popular titles like Life of Pi and The Color Purple, and esoteric hits like the novels of Philip K. Dick, new books other than reference titles are hard, if not impossible, to find.A spokeswoman for Oyster, however, said the company has many titles that are less than a year old, and typically secures new ones 90 to 120 days after their release.Oyster's main innovation is its subscription model—an unconventional approach to e-reading that its founders hope will prove lucrative for publishers and authors by... Continue reading at 'Crains New York'

[ Crains New York | 2013-09-06 00:00:00 UTC ]
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