HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at 'The Bookseller'

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
News tagged with: #brand identity #harpercollins

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We Need Diverse Books is partnering with Penguin Random House to establish a Black Creatives Fund.

Some good news: today, Publishers Weekly reported that We Need Diverse Books is partnering with Penguin Random House on a series of programs to get more books by Black writers published. The Black Creatives Fund initiative involves a “Revisions Workshop”; a mentoring program; and marketing... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-17 18:23:38 UTC ]
More news stories like this | News stories tagged with: #diverse books #publishers weekly #penguin random house


Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher


Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook


Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #first-party data #hearst magazines #hearst


Bloomsbury partners with Woodland Trust

Bloomsbury has pledged to work with the Woodland Trust for three years, following a donation the publisher made to sponsor a one-acre grove in Surrey.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 18:21:57 UTC ]
More news stories like this | News stories tagged with: #bloomsbury partners #woodland trust #bloomsbury


Orion partners with Open Door to find narrator for Capes debut

Orion Fiction has partnered with Open Door to find the voice of the unabridged audio edition for Kirsty Capes’ debut novel, Careless.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 17:16:14 UTC ]
More news stories like this | News stories tagged with: #orion partners #orion fiction #kirsty capes


The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
More news stories like this | News stories tagged with: #reading choices


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Evaristo to mentor emerging writers of colour in Sky Arts project

Bernardine Evaristo is collaborating with the Royal Society of Literature to create a mentoring award scheme for emerging authors of colour as part of a £300,000 Sky Arts project. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 18:33:57 UTC ]
More news stories like this | News stories tagged with: #bernardine evaristo #royal society #emerging authors


Knights Of, BookTrust and CLPE partner on Black British middle-grade anthology

Knights Of has partnered with children’s reading charity BookTrust and the Centre for Literacy in Primary Education (CLPE) to publish Happy Here, an anthology for middle grade readers. Continue reading at The Bookseller

[ The Bookseller | 2021-01-27 21:20:25 UTC ]
More news stories like this | News stories tagged with: #anthology


Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be.  I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 12:24:33 UTC ]
More news stories like this | News stories tagged with: #jk rowling #albert camus #scott fitzgerald #george orwell


HC prescribes Pile's 'pragmatic' wellbeing guide

HarperCollins has acquired Fit For Purpose by NHS general practitioner Dr Richard Pile.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 16:59:43 UTC ]
More news stories like this | News stories tagged with: #harpercollins


The 14 most important books for designers to read right now

Experts from IDEO, Adobe, SVA, HOK, Designer Fund, and more share book recommendations for designers who want to expand their horizons in 2021 and beyond. Designers in 2021 face some of the biggest challenges of their careers as they help rebuild a society torn asunder by COVID-19, economic... Continue reading at Fast Company

[ Fast Company | 2021-01-22 06:00:37 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #racial injustice #climate change #thought leaders #recommend books #du bois #history book


‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers


Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with: #brand safety #general public #news publisher


Foundry Literary's Cofounder Files Suit Against Former Partner

Peter McGuigan, the cofounder of Foundry Literary + Media, filed a lawsuit against his former business partner, Yfat Reiss Gendell, on Friday. The suit claims that Gendell made illegal withdrawals of more than $860,000 from the former partners' literary agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-19 05:00:00 UTC ]
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Barrington Stoke partners with Raúf to shine spotlight on food poverty

Barrington Stoke has acquired The Great (Food) Bank Heist, a "heartfelt adventure" from Onjali Q Raúf that will offer a child’s perspective on the rapidly increasing problem of food poverty in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-01-17 19:46:51 UTC ]
More news stories like this | News stories tagged with: #barrington stoke


Jeffrey Archer Moves to HC in Three-Book Deal

Bestselling author Jeffrey Archer has moved houses. After publishing with Macmillan's St. Martin's Press imprint, Archer has struck a three-book agreement with HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #three-book deal #bestselling author


Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with: #scottish bookshops #offer click #collect services #coronavirus restrictions