HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at 'The Bookseller'

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
News tagged with: #brand identity #harpercollins

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Toyota and Remezcla Partner for a Campaign That Examines Latinx Expression

As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital... Continue reading at AdWeek

[ AdWeek | 2022-06-02 20:51:12 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

This children’s book about design should be required reading for CEOs

Jason Mayden’s new book breaks down design so simply that a child can get it, so your C-suite stands a chance, too. Jason Mayden has lived many lives. Starting as Nike’s first Black industrial design intern, he went on to become lead designer of the Jordan brand, launch his own children’s shoe... Continue reading at Fast Company

[ Fast Company | 2022-05-09 08:00:37 UTC ]
More news stories like this | News stories tagged with: #book breaks #required reading #interim president #children’s book

Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen

In Mieko Kawakami’s engrossing novel, a woman’s demons emerge at night

The "Breasts and Eggs" author delivers another engrossing novel about a woman whose ascetic lifestyle masks a traumatic past. Continue reading at The Washington Post

[ The Washington Post | 2022-05-05 13:55:46 UTC ]
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Quiz: You’re Going on a Scavenger Hunt to Find Your Next Fun Queer YA Read

Take this quiz to go on a scavenger hunt and get a fun queer YA book recommendation based on what you find! Continue reading at Book Riot

[ Book Riot | 2022-05-03 10:30:00 UTC ]
More news stories like this | News stories tagged with: #ya book

Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content

A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
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Literacy Partners Annual Gala Returns to NYC

At the April 11 gala for the NYC-based literacy nonprofit, attendees included Simon & Schuster senior v-p and publisher Dana Canedy and author Ta-Nehisi Coates. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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Samantha Hunt is haunted by books left unfinished

"The Unwritten Book" is a memoir and essay collection that finds beauty in impermanence. Continue reading at The Washington Post

[ The Washington Post | 2022-04-11 10:00:28 UTC ]
More news stories like this | News stories tagged with: #essay collection #memoir

Many Americans distrust emerging technology, new study finds

For more than a century, popular science fiction has promised us a future filled with robotics and AI technologies. In 2022, many of those dreams are being realized — computers recognize us on sight and cars can drive themselves, we’re building intelligent exoskeletons that multiply our strength... Continue reading at Engadget

[ Engadget | 2022-03-31 17:00:38 UTC ]
More news stories like this | News stories tagged with: #working conditions #potential benefits #science fiction

Julia Morgan is best known for designing Hearst Castle. But her achievements reach further.

A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post

[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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Dolly Parton partners with James Patterson for first novel

Dolly Parton has written her first novel with the help of best-selling author James Patterson. Continue reading at BBC News

[ BBC News | 2022-03-10 00:01:14 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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How To Design A D&D Character Based On Your Favorite Book Character

Here are all the basic dos and don'ts of how to design a D&D character based on your favorite book character. Continue reading at Book Riot

[ Book Riot | 2022-03-02 11:35:00 UTC ]
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Economic sanctions were designed as a severe threat. Now they’re a default policy option.

Historian Nicholas Mulder explains sanctions' modern origins in the League of Nations era. Continue reading at The Washington Post

[ The Washington Post | 2022-02-25 13:00:00 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with: #axel scheffler #nielsen bookscan #nielsen