Harry Potter's female readers now driving the boom in 'grip lit'

Millennial women who grew up reading JK Rowling’s wizard series are driving sales in other genres as they reach their 20s and 30s, according to recent researchThe women switched on to books by Harry Potter are shaping the literary world, according to new research, boosting the market in thrillers, adult colouring books and clean eating.Statistics from Nielsen Book show that fiction sales were up 5.2% last year, with crime and thriller novels accounting for 29% of the market, the second-largest genre behind general and literary fiction, which was worth 41%. The crime sector is estimated to have increased last year to a record volume of over 25m copies sold – including ebooks – with psychological thrillers such as The Girl on the Train, called “grip lit” by the book sales monitor, helping drive the growth. Related: How Harry Potter changed my life Related: Sign up to our Bookmarks newsletter Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-03-17 00:00:00 UTC ]
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