HarperCollins Continues Facebook Live Programming with Holiday Campaign

HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]

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Bloomsbury cooks up Holland & Barrett partnership for Fearnley-Whittingstall campaign

Bloomsbury is partnering with Holland & Barrett as part of the marketing campaign for Hugh Fearnley-Whittingstall's Eat Better Forever: 7 Ways to Transform Your Diet. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 10:37:27 UTC ]
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Bloomsbury mounts big campaign for Such a Fun Age paperback

Bloomsbury is to embark on "one of its biggest campaigns" ahead of the paperback release of Such a Fun Age by Kiley Reid.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-18 11:17:53 UTC ]
More news stories like this | News stories tagged with: #paperback release #bloomsbury


My plan for fending off the holiday blues? Escaping into light fiction from another era.

Finding solace and humor in gems from by P.G. Wodehouse, Daisy Ashford, Barry Pain and more. Continue reading at The Washington Post

[ The Washington Post | 2020-12-16 14:00:00 UTC ]
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Coke in giant agency review and FTC threatens Facebook: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age

[ Advertising Age | 2020-12-10 10:59:27 UTC ]
More news stories like this | News stories tagged with: #i-hsien sherwood #adrianne pasquarelli #buddhist monk #staying safe #@adage #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access


Bill Gates says to read these 5 books for ‘a change of pace’ this holiday season

The billionaire philanthropist offers some recommendations to get you through the final stretches of quarantine. While Bill Gates’s 2020 summer reading list concentrated on the pandemic and its economic repercussions, the Microsoft founder opted for a “change of pace” in considering his... Continue reading at Fast Company

[ Fast Company | 2020-12-08 11:00:59 UTC ]
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OUP launches 'gift of words' campaign

Oxford University Press (OUP) has launched a campaign to highlight the inspiring power of words, involving authors and illustrators such as Anthony McGowan and Lauren Child sharing the quotes they would "gift" to children at Christmas.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 00:25:09 UTC ]
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Octopus unveils guerilla campaign for Women Don’t Owe You Pretty

Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 02:21:29 UTC ]
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Visa picks W+K, and Facebook wrangles anti-vaccine lies: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age

[ Advertising Age | 2020-12-04 11:04:31 UTC ]
More news stories like this | News stories tagged with: #xbox series #staying safe #cmo strategy #newsletters galore #corporate subscriptions #$5 million #@adage #—including access #manga


29 Cozy Book Blankets to Gift This Holiday

Whether it’s a banned book duvet cover or a book page throw, a book blanket is the perfect warm and fuzzy—but also extremely smart—gift.- Stacey Megally Continue reading at Book Riot

[ Book Riot | 2020-12-03 11:33:00 UTC ]
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Booksellers See Subdued In-Store Holiday Sales, Online Eruption

Booksellers reported a significant drop in customer traffic and a commensurate drop in sales, but online orders were way up, forcing bookstores to adapt. Barack Obama's memoir and Jeff Kinney's latest were the most popular titles over the Thanksgiving weekend at stores surveyed by 'PW.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #online orders #barack obama #jeff kinney #popular titles #thanksgiving weekend #memoir


Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge

The Calibre Audio charity for readers who have print disabilities is hoping to add 48 new audiobooks to its library this holiday season. The post Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-02 20:32:53 UTC ]
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HarperCollins pre-empts 'definitive account' of Trump presidency from Haberman

HarperCollins Publishers has acquired UK and Commonwealth rights, excluding Canada, for a currently untitled book about Donald Trump by New York Times journalist Maggie Haberman. Continue reading at The Bookseller

[ The Bookseller | 2020-12-02 16:56:42 UTC ]
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Mitchell Beazley continues to get organised with The Home Edit

Octopus imprint Mitchell Beazley has acquired The Home Edit Workbook by Clea Shearer and Joanna Teplin of the Netflix series "Get Organized with The Home Edit".  Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 20:51:40 UTC ]
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Publishers join forces for children's Christmas present campaign

A group of publishers are donating thousands of books to The Childhood Trust’s campaign, to ensure disadvantaged children in London receive a present this Christmas. Continue reading at The Bookseller

[ The Bookseller | 2020-11-29 18:36:18 UTC ]
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‘Eddie’s Boy,’ by Thomas Perry, continues the saga of a retired hit man who can’t escape his past

One of Perry’s unique talents is his ability to tell the same story over and over again, while finding ways to make it fresh and absorbing. Continue reading at The Washington Post

[ The Washington Post | 2020-11-29 06:53:26 UTC ]
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HarperCollins signs two-book deal with Brooke

HarperCollins has signed a new two-book deal with “supremely talented and prolific” author Amanda Brooke. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 21:27:06 UTC ]
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The Costa Book Awards Program Announces Its 2020 Shortlists

Twenty writers from the United Kingdom and Ireland have been chosen from an initial pool of 708 Costa Book Award entries. The post The Costa Book Awards Program Announces Its 2020 Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-25 14:14:19 UTC ]
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Has the Holiday Shopping Surge Started? Book Sales Say Yes

Unit sales of print books increased 18.3% last week, an indication that the early shopping surge that retailers have been hoping for may be taking place. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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HarperCollins Christian Publishing Partners With Urban Ministries Incorporated

Two major forces in US Christian publishing have entered a two-year partnership to extend their respective reach across their consumer bases. The post HarperCollins Christian Publishing Partners With Urban Ministries Incorporated appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-19 18:04:42 UTC ]
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Italy’s ‘Why I Read’ Campaign Flies Again

Italy's annual book-donation program for school libraries is back this year, despite the constraints of the coronavirus pandemic. The post Italy’s ‘Why I Read’ Campaign Flies Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-18 17:11:45 UTC ]
More news stories like this | News stories tagged with: #post italy #school libraries #coronavirus pandemic #libraries