Handy rebrands to be the name you remember for help around the house

On-demand cleaning and housework platform and iOS app Handybook has dropped the “book” from its name. It might not seem like a big deal, but CEO Oisin Hanrahan says the change will clear up some confusion. “People associated us with an actual, physical book,” he said. “We meant booking. They made comparisons with the Yellow Pages, and it wasn’t in the right place in consumers’ minds.” Handy lets you book help around the house using its website and iOS app.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2014-09-16 00:00:00 UTC ]
News tagged with: #big deal #yellow pages #ios app

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