Guess Who’s Going to Buy You? That’s Right…Your Advertiser

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago something like this would be considered an anomaly. Today, odds […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
News tagged with: #$450 million #print publication

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Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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'Nobody in Tesco buys spy books by women': how female authors took on the genre

Publishing’s long established boys’ club in espionage fiction is having its cover blown by a new school led by Stella Rimington, Manda Scott and Charlotte PhilbyWhen Stella Rimington, the former director general of MI5 and spy author, wrote a new foreword last year to The Spy’s Bedside Book,... Continue reading at The Guardian

[ The Guardian | 2020-01-07 09:00:54 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
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A History of Buying Books Onto the Bestseller List

Donald Trump Jr's Triggered hit the New York Times bestseller list with a dagger, an indication of bulk buys. It's far from the first book to do so. Continue reading at Book Riot

[ Book Riot | 2020-01-06 11:35:08 UTC ]
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Equity Firm Agrees to Buy OverDrive

The private equity firm KKR has signed a definitive agreement to acquire OverDrive in a deal announced on Christmas Eve. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-26 05:00:00 UTC ]
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Peterson's Publishing Buys B.E.S. Publishing

Peterson’s Publishing has acquired the more than 800 titles of Barron's Educational Series Publishing. Ingram-owned Two Rivers Distribution is now handing sales and distribution for the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-19 05:00:00 UTC ]
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HQ buys 'groundbreaking' book from success coach DeWinter

HQ has bought the “groundbreaking” first book from executive success coach and social scientist Amanda DeWinter. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 13:37:10 UTC ]
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65% of owners buy their pets holiday gifts. Here’s what to get your dog.

There really is something to that “four-legged family member” mindset. If you’ve made it to this article, you’re probably at least thinking about getting a gift for your pet these holidays. You’re not alone: A 2018 report from Nielsen found that 65% of pet owners bought their pet a birthday or... Continue reading at Fast Company

[ Fast Company | 2019-12-13 11:05:20 UTC ]
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Quiller buys prison memoir of NatWest Three member Darby

Quiller has bought the memoir of former British banker Giles Darby, one of the NatWest Three who was jailed in the US for his involvement in a $7m fraud. Continue reading at The Bookseller

[ The Bookseller | 2019-12-10 16:17:14 UTC ]
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Bloomsbury buys Oberon Books in £1.2m deal

Bloomsbury has bought London-based theatre publisher Oberon Books in a £1.2m deal. Continue reading at The Bookseller

[ The Bookseller | 2019-12-10 04:13:11 UTC ]
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MCB buys festive trio from Alex T Smith

Macmillan Children’s Books has bought three full-colour gift titles written and illustrated by Alex T Smith. Editorial director Gaby Morgan bought world rights in all languages from Alison Eldred at Arena Illustration. Continue reading at The Bookseller

[ The Bookseller | 2019-12-09 21:23:43 UTC ]
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ProQuest's Ex Libris buys competitor Innovative

Major library systems company Ex Libris, owned by Michigan-based ProQuest, has signed an agreement to acquire competitor Innovative, in a move that significantly strengthens Ex Libris' already powerful position in the academic and research library marketplace. Continue reading at The Bookseller

[ The Bookseller | 2019-12-06 09:56:55 UTC ]
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HQ buys 'powerful' third novel from Hello! editor-in-chief Nixon

HQ has bought the "powerful, hilarious and deeply emotional" new novel from Hello! editor-in-chief Rosie Nixon in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 14:05:45 UTC ]
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Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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The Philippines’ SPi Global Is Buying Springer Nature Group’s SPS

With clients in 30 nations and operational centers in eight, SPi Global says it's looking to close its acquisition of Springer Nature's SPS by year's end. The post The Philippines’ SPi Global Is Buying Springer Nature Group’s SPS appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-03 06:48:21 UTC ]
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Pavilion buys interiors follow-up from Watson-Smyth

Pavilion has bought a companion book to Mad About the House by Kate Watson-Smyth, the author behind the UK’s number one interiors blog. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 00:37:55 UTC ]
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Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys

Registration opens for London Book Fair's Writers' Summit programming for authors on March 10, opening day of the 2020 fair. Author HQ program is included. The post Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-02 06:30:47 UTC ]
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Walker buys first children’s book from ST’s Chris Haslam

Walker has acquired a middle grade adventure story set in Cornwall from the Sunday Times chief travel writer Chris Haslam, writing as C J Haslam. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 02:47:59 UTC ]
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