To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps they don't control.On Wednesday, Google announced an open-source product called Accelerated Mobile Pages (AMP) that will instantly load pages from participating publishers -- including Hearst, The New York Times, Vox Media and The Washington Post -- when clicked on from Google search, Twitter, Pinterest, LinkedIn or potentially anywhere online. That product is very similar to Facebook's Instant Articles product that was announced earlier this year and does largely the same thing but can only be accessed within Facebook.While Facebook's Instant Articles may make it more appealing for mobile audiences to check the news within Facebook's app, AMP is a way to ensure that the mobile web keeps pace so those people don't begin to feel like Facebook is their only option for fast access to news. And AMP is open-source, which means it will be constantly and publicly evolving with input from anyone, and relatively laissez-faire when it comes to publishers' business dealings. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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