Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into the digital publisher's hat if they don't have to see those godforsaken ads. The Mountain View, Calif.-based tech giant is testing a program called Contributor by Google with 10 publishers, including The Onion, Imgur and Mashable, in which users can pay $1, $2 or $3 a month to not see ads. A "thank you" message will appear in place of the promos, and the user will pitch in pennies from their $1 to $3 allotment every time they visit one of the sites. A Contributor by Google website went live yesterday, stating, "When you visit a participating website, part of your contribution goes to the creators of that site." It's unclear whether the system eliminates video and native ads. But if the program works for the test partners, more Web publishers are certain to follow. Continue reading at 'AdWeek'
[ AdWeek | 2014-11-21 00:00:00 UTC ]
Now that the legal dust has settled and Google's publishing woes in 'ol Gaul have been swept under the rug, it's back to business as usual. Starting today, the land of Jerry Lewis lovers will have access to books on Google Play, making it the fifth European country to participate in Mountain... Continue reading at Engadget
[ Engadget | 2012-07-19 00:00:00 UTC ]
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Publication Date: Wed, 06/07/2011 - 16:01 Robin Harvie is to join Aurum Press from Fourth Estate. Currently non-fiction commissioning editor and digital editor at Fourth Estate, Harvie has been appointed senior commissioning editor and digital publisher at the independent, and will start at the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Haymarket Business Media (HBM), the UK's digital publisher of the year*, has named Jane Macken as its managing director. Continue reading at Media Week
[ Media Week | 2011-07-05 00:00:00 UTC ]
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