Google One Pass gives back what Apple's iPad subscription plan takes away

By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new Android tablets like the HTC Flyer, Motorola XOOM and Samsung Galaxy Tab 10.1 going on sale within weeks. More significantly, the program isn't restricted to mobile devices. Can you say Internet?Apple's subscription plan places many restrictions on publishers. Apple takes a 30-percent commission on all sales, requiring publishers to offer prices the same or lower in-app as elsewhere; that hugely limits promotions, for example. Apple's plan would prevent publishers from making in-app subscriptions free as a benefit to existing subscribers elsewhere (e.g., consumers pay more because of Apple policies). Publishers will likely loose access to vital customer data, since Apple is requiring an option that lets subscribers opt-in to this disclosure.By comparison, One Pass gives publishers "control over how users can pay to access content and set their own prices," according to Google. "They can sell subscriptions of any length with auto-renewal, day passes (or other durations), individual articles or multiple-issue packages. Google One Pass also enables metered models, where a publisher can provide some content or a certain number of visits for free, but can charge frequent visitors or... Continue reading at 'Betanews'

[ Betanews | 2011-02-17 00:00:00 UTC ]
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Google AMP battles ad-blocking, Apple and Facebook by cutting load times

Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian

[ The Guardian | 2015-10-07 00:00:00 UTC ]
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Google Plans to Unveil Its Version of ‘Instant Articles’ Next Week

Three weeks ago, we told you about plans Google was hatching to launch a publishing tool to serve up articles on mobile devices. It would look similar to Facebook’s Instant Articles feature, only Google would cull articles from cached versi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-01 00:00:00 UTC ]
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Ebook Sub Service Oyster Closing Shop, Google Takes Its Talent

Oyster, one of the first and most prominent ebook subscription services, is shutting down, with much of its team moving on to Google Play Books. The post Ebook Sub Service Oyster Closing Shop, Google Takes Its Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-23 00:00:00 UTC ]
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iOS9 and the iPad Pro: what the latest Apple event means for marketing

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[ The Guardian | 2015-09-22 00:00:00 UTC ]
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Will the Supreme Court Take Apple’s E-Book Appeal?

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[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Apple is taking its ebook price-fixing fight to the Supreme Court

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[ Engadget | 2015-09-17 00:00:00 UTC ]
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Apple takes on Facebook with revamped news app

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[ The Guardian | 2015-06-08 00:00:00 UTC ]
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Turkey blocks Facebook, YouTube and Twitter; Zuckerberg caves in, Google fights back

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[ Betanews | 2015-04-06 00:00:00 UTC ]
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Take a Bite Out of the Mini-Apple

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[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Why Google-Backed Press Fund Strayed From Its Mission to Help Charlie Hebdo

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[ Advertising Age | 2015-01-21 00:00:00 UTC ]
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[ Betanews | 2015-01-09 00:00:00 UTC ]
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Mark Zuckerberg defends free Facebook, fires back at Apple and Ello

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[ Engadget | 2014-12-07 00:00:00 UTC ]
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Johnston Press, Newsquest, Local World take on Facebook and Google

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[ The Guardian | 2014-11-19 00:00:00 UTC ]
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[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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Oyster Looks Back at a Year of E-book Subscription

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[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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How Publishers Can Take Back Control of Their Consumer Data

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[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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[ The Guardian | 2014-07-06 00:00:00 UTC ]
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[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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