In the past year Kevin Gentzel has gone from newspapers to digital media and back again.After hopping from The Washington Post to Yahoo last year, Mr. Gentzel has landed at Gannett as the newspaper company's chief revenue officer and will report to the company's president of domestic publishing John Zidich. As Mr. Gentzel did previously as revenue chief at The Washington Post and Forbes, the longtime sales exec is looking to branded content -- perhaps better known as advertorials -- as a way to boost the traditional media company's ad revenue since it can longer rely on its more profitable TV business.Perhaps best known as the publisher of USA Today, Gannett is actually a new company with an old name. Previously Gannett was a TV-and-newspaper company that also owned some digital sites like Cars.com and Careerbuilder. But in late June that company changed its name to Tegna, keeping the TV and digital business and spinning off its newspaper business -- including 92 U.S. daily local newspapers such as USA Today, Detroit Free Press and The Des Moines Register -- as well as the Gannett name into a new company, which is where Mr. Gentzel now works. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-15 00:00:00 UTC ]
Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 08:47 Random House Digital director Fionnuala Duggan is to leave the publisher for digital learning company CourseSmart, where she has been appointed managing director for international. The California-based company, which provides... Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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German publisher said it was confident for annual sales after reporting strong revenue growth thanks to its expansion abroad and into its digital business. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-11 00:00:00 UTC ]
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In the pursuit of earnings, publishers have done two thingsintensified SEO efforts, which creates fly-by ad revenue and established paywalls, which create fan subscription revenue.Remember these definitions: Fly-by: Someone who visits once. Occasional: Visitor to the site two to three times... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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