'Publishers have the responsibility and opportunity to use technology to extend their reach as well as to explore new media,' says Galit Ariel ahead of her appearance at the Frankfurter Buchmesse. The post Galit Ariel Augments the Reality of Frankfurt: ‘Marrying the Digital and Physical Is the Best Way’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2018-09-24 00:00:00 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Peter Rabbit is to be brought to virtual life via augmented reality app Bookful, launched by Israeli immersive content company Inception. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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This fall, Cengage introduced Cengage Unlimited, a new digital subscription service. Does this mean the textbook's days are numbered? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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On a Christmas Eve shopping visit to the bustling Amazon Books in New York, journalist Cherie Hu realized that Amazon had flipped the table on the analog environment of traditional bookselling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
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Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can't live on advertising alone. The post The pivot to reality for digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-20 00:00:00 UTC ]
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Carolyn Reidy, CEO of Simon & Schuster, and Guillaume Dervieux, CEO of Albin Michel Group, took the stage for the Frankfurt Book Fair’s annual “CEO Talk." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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There's nothing quite like having a book literally come to life in the palm of your hands. Continue reading at Stuff
[ Stuff | 2017-06-26 00:00:00 UTC ]
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Those in digital publishing in Mexico say things are looking up somewhat, despite slow growth and a marketplace still discovering the opportunities. The post At Frankfurt’s CONTEC Mexico: Digital Under Discussion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-21 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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It can be cheaper to buy the physical copy of a book than a digital download thanks to changes in Amazon’s deal with publishersAt the start of this decade publishers feared the death of the paperback. Britons abandoned bookshops at an alarming rate, seduced by e-readers and cheap digital... Continue reading at The Guardian
[ The Guardian | 2017-03-17 00:00:00 UTC ]
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Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women. Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women.Pokémon Go has made 2016 an exciting year for augmented reality... Continue reading at Fast Company
[ Fast Company | 2016-10-28 00:00:00 UTC ]
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It's been a disruptive decade for the book business, but Pew's latest research suggests that Americans' reading habits have remained relatively stable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
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The technology could one day serve as the basis for a product that embraces the physical book, while adding cool digital content on top.Technology that would bring the experience of reading a book into the 21st century—and not by replacing the book with a computer—was patented today by Google,... Continue reading at Fast Company
[ Fast Company | 2016-03-04 00:00:00 UTC ]
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Barnes and Noble has revealed plans to launch a new "prototype" store later this year, a US conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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Despite all that has been said and done, full monetization of intellectual property (IP) continues to be a stumbling block for publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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Through countless discussions, experiments, challenges, and conferences, the digital transition has been front and center in the publishing industry for over a decade now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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