When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for certain, at the rate content deals are being announced, the highly anticipated service will, at the very least, be a full one. Quibi, short for “quick bites,” has already secured over a $100 million in ad commitments and now, six months ahead of the platform’s set launch date of April 6, 2020, the news content deals are rolling in, especially in the past week. So far, it looks like the platform, which will cost users $4.99 a month with ads, and $7.99 a month without ads, will host a wide range of news content, everything from sports and international news to celebrity gossip. With each new show announcement, baked-in sponsors like Procter & Gamble, PepsiCo, Anheuser-Busch InBev, Walmart, Progressive and Google, might be able to take a sigh of relief. Most of the news content will live on the platform's “Daily Essentials,” a daily curated list of news and entertainment. Quibi is currently seeking to fill a number of positions for Daily Essentials. This week, the company posted for roles such as a Production Executive and Senior Content Executive. Here are all the recent news producers willing to take a risk on the service: TMZ’s two daily celebrity news shows On Friday,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 22:09:18 UTC ]
Written By: Graeme Neill Publication Date: Mon, 21/02/2011 - 15:59 Quartet Books is launching a new imprint by veteran American broadcast journalist Charles Glass. The imprint, called Charles Glass Books, will focus on investigative journalism, war, world politics and corporate and political... Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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