From Bible Stories to Buddha Mind

If the Bible is the dairy section of religion publishing, then Bible stories for children are milk cartons sized for kid consumption. Childrens religion publishing sells a lot of those cartons, but it also offers a wide variety of books on topics beyond the Bible, such as good manners, mindfulness, and dystopia. Publishers agree that the childrens market is a challenging one. Its sensitive to price points, has different gatekeepers than the adult market, requires its own kind of marketing, and is broad enough to accommodate lots of niches and needs. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
News tagged with: #religion publishing #wide variety #publishers agree #childrens market #price points #adult market

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