Friedman: D2C strategy for Open Road

Jane Friedman's Open Road ebook company has had one million page views for its new, direct-to-consumer online community The Lineup  in its first six months of existence, Friedman revealed at the FutureBook Conference today (4th December). Open Book aims to get 10m unique users of The Lineup, which focuses on true crime, and it will take advertising, she said, at a panel session entitled "Face Out: Strategies that Work and Why". Continue reading at 'The Bookseller'

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
News tagged with: #jane friedman #open road #true crime

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'Love Charing Cross Road' festival on 30th June

Foyles and Blackwell in Charing Cross Road are joining together with other local businesses to... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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Open access take-up 'variable'

Take-up by academics of the option to publish via Open Access models is “variable”,... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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EU £64m funding programme 'to back open access'

Further pressure on publishers to fall in line over the use of open access models is set to come... Continue reading at The Bookseller

[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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Magic Town opens its doors

A virtual world for picturebooks, Magic Town, has been launched today (16th May) by interactive... Continue reading at The Bookseller

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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New book 'festival' for Charing Cross Road

Foyles and Blackwell are teaming up for the first time to organise a joint Charing Cross Road... Continue reading at The Bookseller

[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Ex-WSJ Editor Defends Apple's Ebook Strategy

The former publisher of the Wall Street Journal has defended Apple's Ebook Strategy saying it is not only good for Apple, but good for consumers and publishers as well. Continue reading at PC World

[ PC World | 2012-04-25 00:00:00 UTC ]
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J K Rowling's Pottermore opens for all

Pottermore, the website experience based on the seven Harry Potter books, opened this morning,... Continue reading at The Bookseller

[ The Bookseller | 2012-04-14 00:00:00 UTC ]
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World Young Reader Prizes Opens For Entries

Newspapers have until 4 May to submit an entry to the World Young Reader Prizes, the annual awards from the World Association of Newspapers and News Publishers (WAN-IFRA) that recognize success in engaging the young. The awards in five categories - E ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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Regional Distribution Strategies

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-15 00:00:00 UTC ]
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Finally! Pottermore will open in April

After lengthy beta testing, the Harry Potter website Pottermore will be open to the public starting in early April. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-09 00:00:00 UTC ]
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Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Fine-Tune Your Mobile Strategy For 2012

Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to get the product out the door as soon as possible. So ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Celsius to Showcase Open Platform Publishing Solution at NENPA 2012 Tradeshow

Falmouth, ME (February 8, 2012) — CelsiusTechnology Group, a leader in open platform, multichannel publishing solutions for the print media industry, today announced its plans for the New England Newspaper & Press Association (NEN ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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Library inquiry opens as Brent campaigners threaten to sue Vaizey

Public policy consultant Sue Charteris has told the media, culture and sport parliamentary select... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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App Development Strategies for Small to Medium-Sized Publishers

Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly... Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
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Waterstones to open Russian "bookshop"

Waterstones is to open a Russian-language "bookshop" within its flagship London... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Four Open Questions About iBooks Author

Apple can improve education and empower authors to create ever-better digital books without limiting customers. Continue reading at PC World

[ PC World | 2012-01-21 00:00:00 UTC ]
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Bookseller Awards open for business

The starting gun has been fired in the race to find Britain's best publishers, retailers... Continue reading at The Bookseller

[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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Can HTML5 Future-Proof Your Mobile Strategy?

Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or... Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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