Facebook defends itselfWhen companies place job ads on Facebook and target them to younger users, is that ageist? Non-profit news organization ProPublica and The New York Times just raised concerns about the issue, adding that Amazon, Verizon, Goldman Sachs and Facebook itself use that practice; ProPublica quotes an employment expert who says doing so is "blatantly unlawful." As Ad Age's Garett Sloane writes, Facebook says it's doing nothing wrong here. "These individual ads are part of broader-based recruitment efforts designed to reach all ages," Rob Goldman, VP of ads at Facebook, said in a post. He compares that to how it's "OK to run employment ads in magazines and on TV shows targeted at younger or older people." He says that some companies may be actively looking for retirees, for example.Perhaps one reason that the New York Times-ProPublica report is getting traction is because it taps into the anxieties so many older workers feel. Silicon Valley, and quite a few industries, are youth-obsessed. Remember when Facebook's Mark Zuckerberg said in 2007 that "young people are just smarter"? The median age of a Facebook employee, according to data from Statista, is 28. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-22 00:00:00 UTC ]
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Publishers McGraw-Hill and Cengage have mutually agreed to call off their planned merger. Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 10:50:25 UTC ]
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A writer advocates for radical transformation in business and in life. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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The inability to reach an agreement with the government about which divestitures the publishers needed to make to allow the merger to move forward led to the deal being canceled, the companies said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Bookstore Shocked Fans and Boosted... Continue reading at AdWeek
[ AdWeek | 2020-05-01 10:45:39 UTC ]
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A new report championing working class writers has published today (1st May), recommending better funding for “new collaborations” and the “decentralisation of UK publishing”–including asking more literary agents to move outside the capital–to help promote inclusion. Continue reading at The Bookseller
[ The Bookseller | 2020-04-30 13:41:58 UTC ]
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David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
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With sales at some bookstores down by as much as 80% since the outbreak of the coronavirus, the U.K. Booksellers Association has written to the Chancellor of the Exchequer outlining steps the government can take to support the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-29 04:00:00 UTC ]
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The Booksellers Association has written to Chancellor Rishi Sunak asking for a series of measures to support booksellers during the Covid-19 crisis, including allowing retail spaces to be "furloughed" and help to keep the supply chain open. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 12:49:34 UTC ]
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In her new book, adventurer, filmmaker, and environmental advocate Alison Teal combines a message of self-empowerment with a vital awareness of the climate crisis that is roiling the planet. PW recently caught up with teal to talk about her life of adventure and advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-28 04:00:00 UTC ]
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In “Camino Winds,” a bookstore owner and two other characters team up to solve a murder and the mystery behind it. Continue reading at The New York Times
[ The New York Times | 2020-04-28 01:32:18 UTC ]
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After serving as president and CEO of Follett Corp. for a little more than two years, Pat Connolly has retired. Company chairman Todd Litzsinger will take over Connolly's duties as acting president and CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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PRH UK c.e.o. Tom Weldon and Hachette UK c.e.o. David Shelley are among more than 400 leading names from the creative industries warning half the UK's creative businesses could be lost due to the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 00:49:47 UTC ]
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Emily St. John Mandel chronicles a global pandemic and financial crisis in her novels, 'Station Eleven' and 'The Glass Hotel.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-23 22:16:10 UTC ]
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The International Publishers Association (IPA) has called on world governments to help the global book trade using economic stimulus packages during the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 11:28:36 UTC ]
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Frankfurter Buchmesse opens Frankfurt Audio submissions and the UK's International Booker Prize postpones its winner announcement. The post Frankfurt Audio Puts Out 2020 Call; International Booker Postpones Naming Winner appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-20 15:35:08 UTC ]
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As the COVID-19 impact intensifies in prisons, the International Publishers Association again appeals to Egypt for Khaled Lotfy's release. The post Coronavirus: IPA Again Calls on Egypt to Release Publisher Khaled Lotfy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-17 15:59:41 UTC ]
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Bluemoose Books founder Kevin Duffy has called on the publishing industry to rally behind its smaller presses at this time of crisis and to establish a fund to help independent publishers survive what Duffy said had been a 90% reduction in revenue as a result of the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 17:49:26 UTC ]
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The Great Lakes Independent Booksellers Association and Midwest Independent Booksellers Association are both stepping up efforts to keep members in their far-flung regions connected with weekly Zoom conference calls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
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NEW YORK—Folio:, the publishing industry’s go-to source for news, business intelligence and peer-to-peer networking, is pleased to open entries for the annual Folio: Eddie & Ozzie Awards. The prestigious awards program celebrates excellence in content and design across the entire publishing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 00:10:07 UTC ]
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