Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences.  Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
News tagged with: #main stage #meredith magazines #chip gaines #magnolia journal #retain talent

Other Publishing stories related to: 'Folio: Show Speakers Highlight Brand Power on Day One'


Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
More news stories like this | News stories tagged with: #diverse audiences #somos


Amazon restricts authors from self-publishing more than three books a day after AI concerns

The company announced the new limitations after an influx of suspected AI-generated material was listed for sale but said that ‘very few’ publishers will be affectedAmazon has created a new rule limiting the number of books that authors can self-publish on its site to three a day, after an... Continue reading at The Guardian

[ The Guardian | 2023-09-20 16:22:58 UTC ]
More news stories like this | News stories tagged with: #company announced #recent months #kindle #self-publish


How to Get Free Ebooks on ‘Stuff Your E-Reader’ Day (2023)

No matter what device you read ebooks on, there are thousands of free romance titles available this week. Continue reading at Wired

[ Wired | 2023-09-20 11:00:00 UTC ]
More news stories like this | News stories tagged with: #free ebooks #read ebooks #ebooks


New ALA Data Shows Book Challenges Still Surging

Ahead of Banned Books Week, the ALA reported 695 attempts to censor library materials between January 1 and August 31, 2023, and 1,915 unique titles challenged—a 20% jump over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #20% jump


Russell Brand publisher pauses all future books with comedian

Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian

[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with: #future books #russell brand #future publishing #sexual assault #pan macmillan #self-help book


Amazon’s second Prime Day starts October 10th

Amazon’s master plan has been laid bare. By the year 2300, every single day on the calendar will be Amazon Prime Day. Every month will be Amazon Prime Month, it will always be the year of the Amazon, and our homes will be entirely built of smiling cardboard boxes. Amazon hasn’t officially... Continue reading at PC World

[ PC World | 2023-09-18 13:46:37 UTC ]
More news stories like this | News stories tagged with: #kindle fire #laid bare #single day #black friday #kindle


Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen names #macroeconomic news #nielsen


The Power Of Aunts and Uncles w/ Jake Gyllenhaal, Greta Caruso, and Dan Santat

The actor is now a children’s book author with his longtime friend Greta Caruso. Continue reading at Slate

[ Slate | 2023-09-07 18:05:00 UTC ]
More news stories like this | News stories tagged with: #dan santat #book author #children’s book


Asus Zenbook 14 Pro OLED review: Big power in a small package

At a glanceExpert's Rating ProsHefty performance for a 14-inch deviceCrisp oled displayTop-notch keyboard and mouse padSturdy, durable chassisConsCan get hot to play onSome fiddling with settingsOur VerdictIf you’re looking for serious power in a tiny package, the Asus Zenbook 14 Pro OLED... Continue reading at PC World

[ PC World | 2023-08-31 10:30:00 UTC ]
More news stories like this | News stories tagged with: #libraries


The Morning After: Dolby Atmos will use your TV to expand your speaker setups

Dolby has announced a new Atmos feature to pair your TV speakers with any wireless speakers you have in the room. Officially dubbed Dolby Atmos FlexConnect, the tech will appear first on 2024 TCL TVs.It’s not completely new ground: Samsung has Q-Symphony and Sony has Acoustic Center Sync, for... Continue reading at Engadget

[ Engadget | 2023-08-29 11:15:03 UTC ]
More news stories like this | News stories tagged with: #rolling stone #bon appetit #pretty awesome #generative ai #public libraries #ebooks


Brazilian Publishers in Rio: Book Fair ‘Professional Days’

The Brazilian Publishers' professional programming ahead of the Biennial International Book Fair in Rio features trading, discussion. The post Brazilian Publishers in Rio: Book Fair ‘Professional Days’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-25 20:51:33 UTC ]
More news stories like this | News stories tagged with: #brazilian publishers #book fair


Fall Regionals 2023: Programming Highlights

This year’s gatherings provide opportunities for booksellers to rub shoulders with authors and strategize about challenges facing the book world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #programming highlights #challenges facing #book world


Fall Regionals 2023: Bookselling Shows Usher in Fall

Booksellers, exhibitors, and authors alike can expect a mix of business and camaraderie at this year's fall trade shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this |


‘A tired old show’: Friends writer claims cast deliberately ruined jokes

Patty Lin says that Jennifer Aniston, Courteney Cox, Matthew Perry and co forced rewrites of gags they didn’t like by performing them badlyFriends may have been a worldwide smash hit that made megastars of its cast, but – according to one of its writers – the actors weren’t always trying their... Continue reading at The Guardian

[ The Guardian | 2023-08-24 10:34:01 UTC ]
More news stories like this | News stories tagged with: #jennifer aniston #matthew perry #memoir


‘Get out of my house!’: Kansas paper co-owner confronted police during raid, video shows

Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian

[ The Guardian | 2023-08-22 23:04:32 UTC ]
More news stories like this | News stories tagged with: #video shows


How did Suits become America’s most-watched TV show of the summer?

The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian

[ The Guardian | 2023-08-17 18:02:26 UTC ]
More news stories like this | News stories tagged with: #shining light #guilty pleasure #recently arrived #meghan markle #single week #breaking bad #cable tv #nielsen


Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di

Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di Audio Poetry [email protected] Tue, 08/08/2023 - 14:48 Photo by Nicolas Winkler / Flickr To celebrate the International Day of... Continue reading at World Literature Today

[ World Literature Today | 2023-08-08 19:48:59 UTC ]
More news stories like this | News stories tagged with: #big cities #cultural heritage #anthology


So you’ve decided to implement a 4-day workweek. Now what?

When this media company tried out a shorter workweek, it saw a boost in morale and productivity. The CEO explains the careful advanced planning this required. In early 2022, business was booming for digital publisher Alpha Brand Media, and staff were struggling to keep up with demand.Read Full... Continue reading at Fast Company

[ Fast Company | 2023-08-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ve decided #media company #digital publisher


Perusing Pets: A Reading List of Books Where Animal Companions Steal the Show

No romance story is complete without a best friend side character, and sometimes that best friend has four legs and a tail. Something goes hand-in-hand about seeing people fall in love and having a beloved pet along for the journey. Perhaps it’s the human-animal connection transcending the page,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-03 09:30:07 UTC ]
More news stories like this |


New Voices New Rooms Kicks Off Fall Shows

After a virutal debut, an inaugural in-person version of the trade show will launch August 7–10 in Arlington, Va. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fall shows #trade show