Farshore adopts 'total audio' strategy

Farshore has adopted a "total audio" strategy which will see the imprint publish an audiobook for every narrative book published in print.  Continue reading at 'The Bookseller'

[ The Bookseller | 2021-10-05 22:40:19 UTC ]
News tagged with: #book published #audiobook

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The Next Big Idea Is Audio

When the Next Big Idea Club launched in 2018, the centerpiece of its offerings was a box subscription. It still offers that service, but has company has shifted gears, now operating as an “audio-first company.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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20 Must-Read Short Stories on Audio

These must-read short stories on audio will help you break out of reading slumps and give you a taste of an author's style, like Some People Have Real Problems by Brit Bennett. Continue reading at Book Riot

[ Book Riot | 2023-05-17 10:36:00 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu


US February Statshot: Audio in Adult Titles Surpasses Ebooks

In books for adults as a sub-category, audio surpassed ebooks for the first time, according to February's StatShot. The post US February Statshot: Audio in Adult Titles Surpasses Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-11 17:31:45 UTC ]
More news stories like this | News stories tagged with: #ebooks


BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting #harvard club #panel discussions


The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | News stories tagged with: #national enquirer #digital age #news publisher


Audio Publishers Association Conference Spotlights Tech Disruption

The audio performers and publishers in attendance were encouraged to embrace the new tools of the trade, from TikTok to ChatGPT. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-28 04:00:00 UTC ]
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Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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New Report Puts Online Sales of Books, Audio at $12.13 Billion in 2022

According to Bookstat, a service that collects online sales data in real time from Amazon, Apple, and Barnes & Noble across the e-book, digital audiobook, and print book formats, total online sales of those formats rose 5.6% in 2022, to $12.13 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #real time #barnes noble #print book


Penguin Random House Audio Acquires Playaway Products

Penguin Random House Audio has acquired Playaway Products, a producer of physical audio players and tablets preloaded with content. Launched in 2005 and based in Solon, Ohio, the company offers 36,000 titles and works with some 40,000 libraries and institutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #penguin random house #random house


Digital Book World 2023: The Future of AI Writing and Audio

According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ai writing #multiple presenters #people write #streamline production #audiobook #digital book #book world


Digital Book World 2023: The Future of AI Writing and Audio

According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ai writing #multiple presenters #people write #streamline production #audiobook #digital book #book world


Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital strategies #emerging media #digital channels #record levels #digital media


Hachette Announces New Carbon Emissions Reduction Strategy

By 2030, the company’s “30/30 Strategy” aims to cut 30% of its global emissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


Harlequin Teams Up With Audio Up to Adapt 52 Romance Titles Into Scripted Podcasts

Audio production company Audio Up Media and book publishing house Harlequin Enterprises are teaming up to adapt 52 of the publisher's romance titles into scripted podcast series, with an eye to also turn these into--more highly monetizable--TV series. Audio Up, also home to mental health and... Continue reading at AdWeek

[ AdWeek | 2022-12-06 12:42:46 UTC ]
More news stories like this | News stories tagged with: #romance titles #mental health #book publishing


'Any means necessary': the police who adopt the skull symbol of the ultra-violent comic book vigilante the Punisher

The classic Marvel comic book anti-hero is known for ultra-violence and vigilante justice: why is he so appealing to law enforcement? Continue reading at The Conversation

[ The Conversation | 2022-12-06 03:38:55 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #complete picture #digital publishing


University Press Week: A Total 158 Campus Publishing Companies

The 11th iteration of University Press Week highlights 'pressing social conversations' and 'vital scholarship,' among other things. The post University Press Week: A Total 158 Campus Publishing Companies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 20:15:56 UTC ]
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Penguin Random House's Kim Shariff Discusses the Company's DEI Strategy

PRH's third annual demographics report shows that diversity among its leadership and executive teams continues to be a work in progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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