Famed photographer sues McGarryBowen and Clorox for copyright infringement

Renowned photographer Jill Greenberg is suing McGarryBowen and Clorox Co. for copyright infringement, She alleges that they went far beyond the contracted scope of use for “Cats on Glass” photos she shot for Fresh Step cat litter by featuring them in pop-up galleries, social videos and a segment on "The Ellen Degeneres Show." The suit raises questions about how far brands can go reusing copyrighted work from ads, including for publicity purposes. According to the complaint, despite a contract that excluded video use, Dentsu's McGarryBowen or Clorox “controlled and arranged interviews and content” that used Greenberg's copyrighted work for local TV news broadcasts, the "Ellen" show, branded content and influencer posts. Clorox and McGarryBowen declined to comment. Greenberg is known for her animal portraits, including those found in The New York Times bestselling book “Monkey Portraits, Plus a Few Apes.” McGarryBowen contracted with her in late 2017 to create a series of five portraits of cats on glass, playing off of a popular social-media meme. A purchase order filed with Greenberg's April 16 complaint in U.S. District Court in New York excludes use of the photos in video, though it allows a wide range of uses in print, out of home, product packaging, and retail display over two years. Greenberg got paid $115,450, including more than $85,000 for expenses. The original shoot showed the cats against a white background, but Greenberg says McGarryBowen asked for... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-22 00:00:00 UTC ]

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Famed photographer sues McGarryBowen and Clorox for copyright infringement

Renowned photographer Jill Greenberg is suing McGarryBowen and Clorox Co. for copyright infringement, She alleges that they went far beyond the contracted scope of use for “Cats on Glass” photos she shot for Fresh Step cat litter by featuring them in pop-up galleries, social videos and a segment... Continue reading at Advertising Age

[ Advertising Age | 2019-04-22 00:00:00 UTC ]
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