Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being reduced to a degree in favor of non-business content. While the ramifications are unclear, it has publishers everywhere wondering if one of their key traffic drivers may soon send fewer users to their sites. "It feels like they are trying to brace publishers for a decline," said Jason Kint, CEO of Digital Content Next (formerly Online Publishers Association), which includes 65 notable members like Conde Nast, The New York Times, ESPN and USA Today. "But like with any of these announcements, it's kind of a black box, so we don't really know. We'll watch it play out over time." John Donahue is co-founder of White Lightning + Judge's Son, which helps various publishers maximize their buzzier stories with paid media and other tactics. Donahue said Facebook reach stats and link clickthroughs on the platform were down for some of his clients almost immediately after the changes went into effect today. Though, like Kint, he cautioned against over-reacting to the tweaks. "The most irresponsible response is to freak out and assume the worst," Donahue said. "The prudent response is to ensure we wait a week or two to allow user acceptance and adoption of the new news feed [information... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-22 00:00:00 UTC ]
The site's recent traffic surge has many in the digital media world wondering how it's become one of the fastest growing sites on the Internet. The post Elite Daily: Inside One Publisher’s Viral Boom appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-28 00:00:00 UTC ]
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