Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being reduced to a degree in favor of non-business content. While the ramifications are unclear, it has publishers everywhere wondering if one of their key traffic drivers may soon send fewer users to their sites. "It feels like they are trying to brace publishers for a decline," said Jason Kint, CEO of Digital Content Next (formerly Online Publishers Association), which includes 65 notable members like Conde Nast, The New York Times, ESPN and USA Today. "But like with any of these announcements, it's kind of a black box, so we don't really know. We'll watch it play out over time." John Donahue is co-founder of White Lightning + Judge's Son, which helps various publishers maximize their buzzier stories with paid media and other tactics. Donahue said Facebook reach stats and link clickthroughs on the platform were down for some of his clients almost immediately after the changes went into effect today. Though, like Kint, he cautioned against over-reacting to the tweaks. "The most irresponsible response is to freak out and assume the worst," Donahue said. "The prudent response is to ensure we wait a week or two to allow user acceptance and adoption of the new news feed [information... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-22 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: In the past Ladybird... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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RIM and Samsung have announced release dates for their versions of the tablet computer, with the RIM Blackberry Playbook on sale on April 19th and the new Wi-Fi version of the Samsung Galaxy tablet line launching June 8th. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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By Tim Conneally, Betanews The Android Market has never had any specific ban on carrying and selling straight up text documents, and users could search through the market and find apps that were, in effect, standalone ebooks. Now, however, there is a section dedicated specifically to ebooks... Continue reading at Betanews
[ Betanews | 2011-02-25 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 25/02/2011 - 08:20 Google has introduced ebooks to the web version of its Android Market of apps. By buying an app on the webstore, a user can then push it onto any Android-enabled device. PC Mag reports the book capacity was added yesterday... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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The Daily may be coming to the Android market. The Daily, a daily newspaper app that debuted on the Apple iPad, was the first to utilize Apples new subscription plan app (and pay its 30 percent share requirement of each purchase bought through the app). The News Corp. app is available for $.99... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 22/02/2011 - 09:08 The International Publishers Association is urgently trying to locate an Iranian publisher on women's issues after she was named in an alleged blacklist of Iranian publishers. The blacklist, reportedly circulated by a chapter... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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As the Paris Cookbook Fair gets underway next month, cookbook publishers are getting ready to do some shopping--and not just the sort that involves stocking up on Dijon mustard and bonbons from Fauchon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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