Facebook to Start Grading Ads' Results Across Its Mobile App Network

Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to which apps in its Audience Network. Now the company is sharing that information with the apps' publishers, down to each individual ad slot.The goal is for publishers to use their report cards, called Advertiser Outcome Scores, to improve their ad units' effectiveness by tweaking their location within apps. App developers that don't find a way to improve their scores risk Facebook serving them fewer ads and losing out on revenue. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-06 00:00:00 UTC ]

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These Digital Publishers Aren't Freaking Out Over Mozilla's Move

Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau fired back with another angry missive. But how are digital publishers taking the news? Doug Weaver, CEO of... Continue reading at AdWeek

[ AdWeek | 2013-06-28 00:00:00 UTC ]
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Amazon publishes vague numbers surrounding Appstore performance, but they're sure looking good

At this point, expecting Amazon to actually divulge genuine numbers surrounding its Kindle business would be akin to expecting that so-called "fiscal cliff" to just vanish overnight. That said, the company's playing a little less coy than usual in a new press release that announces A/B testing... Continue reading at Engadget

[ Engadget | 2012-12-07 00:00:00 UTC ]
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SmartMoney magazine goes online-only

Dow Jones is closing the print edition of SmartMoney, the 20-year-old personal finance magazine, and expanding its digital news team, the company said today, confirming news first reported by The Wall Street Journal. The print edition's September issue will be its last, meaning the elimination... Continue reading at Crains New York

[ Crains New York | 2012-06-22 00:00:00 UTC ]
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B&N moves fuel UK Nook hopes

Barnes & Noble is strengthening its relations with UK publishers and app developers in the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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Barnes & Noble establishes German base: Will the Nook visit Europe?

While Americans have more than one way to consume those e-ink verses, those in the old country are largely stuck with Amazon's still-expanding Kindle family or e-reader hardware lacking the clout of a publisher. But Europeans may get the chance to pick up a Nook in the future, following news... Continue reading at Engadget