Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to some digital publishers and major TV networks that have worked closely with the social network: Facebook couldn't get the high prices it wanted from advertisers and wound up losing money.Facebook also discontinued a test among a small number of publishers that let them sell ads on their websites and apps using its targeting data. That program was called Audience Direct, and was an attempt to expand Facebook's reach into the wider world of ad serving technology online. That means two of its biggest initatives to challenge TV advertising were flops, failing to wow publishers and reel in brands in search of premium digital video. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
A lot of Google services have transitioned to gain the title of "apps", and the same is true of a large number of extensions for the Chrome browser. These online tools are essentially cross-platforms apps that work identically Now Google is taking another step to break out of the confines of... Continue reading at Betanews
[ Betanews | 2014-09-12 00:00:00 UTC ]
More news stories like this
Teachers, parents and poets alike know how children thirst for poetry. Now it's up to booksellers and publishers to save it from extinctionChildren dive into poetry with the same natural ease as swimmers into water, climbers into trees and sleepers into dreams. I've seen this alchemy at work on... Continue reading at The Guardian
[ The Guardian | 2014-03-30 00:00:00 UTC ]
More news stories like this
Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this
Publisher of great 20th-century writers and thinkers who lifted the lid on the business of booksIn March 1990, the publishing world was stunned by news of André Schiffrin's controversial resignation from the position he had held for the previous 29 years as editor-in-chief of Pantheon Books.... Continue reading at The Guardian
[ The Guardian | 2013-12-02 00:00:00 UTC ]
More news stories like this
A small number of job losses will occur as Bonnier moves UK publishing businesses to Surrey.... Continue reading at The Bookseller
[ The Bookseller | 2013-11-01 00:00:00 UTC ]
More news stories like this
Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
More news stories like this
Parsing through the top 10 bestsellers of 2012 in a number of major publishing categories reads like a usual suspects list, as a small number of authors filled a large number of spots. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
More news stories like this
Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
More news stories like this
The Associated Press will launch a new Spanish-language Stylebook for universal use by publishers, broadcasters and readers from all Spanish-speaking countries, with an emphasis on Latin America and the United States. A small number of AP clients a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this
After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a Kindle-reading mom in a bikini—the same ice queen from the 2010 spot, though now she's warmed up a bit and seems... Continue reading at AdWeek
[ AdWeek | 2012-02-10 00:00:00 UTC ]
More news stories like this
Somerset-based printer Butler, Tanner & Dennis is in consultation with "a small number... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this
The History Press is in consultation with a "small number" of staff over redundancies,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this
Written By: Benedicte Page Publication Date: Tue, 28/06/2011 - 08:40 Group think is overrated in cover design and publishers should only allow a small number of parties to be involved its decision making, a conference has heard. Business psychologist Tony Crabbe was speaking at last week's The... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this