Facebook offers up its autoplay video ads to other apps

If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at 'Engadget'

[ Engadget | 2015-08-12 00:00:00 UTC ]
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Mediaspectrum’s Adrenalin 2.0 Offers Enhanced Analytics, Android Compatibility

Mediaspectrum, a “cloud computing platform,” has released a 2.0 version of its Adrenalin tool, which allows publishers to create customized apps, integrated with advertising and subscription systems. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators

31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #invited readers

Apple launches self-publishing app, partners with textbook publishers

Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #textbook publishers #allowing writers

iBooks Author Offers Free E-Textbook Creation

iBooks Author is a free Mac app designed to let authors and publishers easily create multimedia-rich e-textbooks for the iBooks 2 app. Continue reading at PC World

[ PC World | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks author

New York Post Launches New Kindle Fire App

Add the New York Post to the growing list of publications that are releasing apps optimized for the Kindle Fire and in this case, other seven-inch Android tablets too. “This app adds to our array of critically-acclaimed and successful app ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york post #growing list #kindle fire

Magazines and Newspapers Need to Build Better Apps

While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good thing #publishing industry #allowing publishers

App download surge on Christmas Day

The number of apps downloaded on Google and Apple surged 125% worldwide to 242m on Christmas Day... Continue reading at The Bookseller

[ The Bookseller | 2011-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day

New app route for Macmillan Children's

Macmillan Children's Books has launched its first app, Dear Zoo, ahead of the 30th... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #dear zoo

Meadowside ramps up YA offering with three débuts

Meadowside Children’s Books plans to grow its Young Adult fiction list in 2013 and has... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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The Amazon Price Check App and The Battle over 'Showrooming'

If “showrooming” wasn’t part of the industry lexicon before last week, it is now, thanks to Amazon’s price check app that gives customers up to $15 in discounts to those who scan prices of products at different stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
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comScore Partners with Buddy Media to Offer Social Media Analytics

Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategic partnership

Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Facebook Wants Writers and Famous People to Promote Its New Subscribe Feature

Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD

[ AllThingsD | 2011-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public figures #web sites

Regional Mag Publisher Looks to Resuscitate Local Newspaper Business with Weekly Offering

Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Paddington Bear app launched, ebooks to follow

HarperCollins Children's Books has produced a new app for classic picturebook Paddington,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children

VIDEO: Kerouac's 'lost' book published

American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News

[ BBC News | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book published

Financial Times Web App Gains One Million Registrants

Financial Times reaches yet another milestone, now boasting one million registrants for its native web app. Apps.FT.com launched in June, after FT decided to go without Apple for its subscription-based app offering. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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HTML 5 Vs. App: Where Should Publishers Focus?

New York - At the MinDay Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers focus #york - #digital space