Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their own ad auctions, and turn on ad demand from the Facebook Audience Network.Alvin Bowles, Facebook's VP of Audience Network, says the new app ad bidding is similar to header bidding, which is a way for websites to auction ad space in real time to competing ad networks. Apps can't technically engage in header bidding, but they can increase competition for ad space by plugging into more demand sources, like Facebook Audience Network."It's a bidding system that enables publishers to conduct real-time auctions between ad sources," Bowles says. "The ad network that's willing to pay the most amount of money wins." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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The new program, which is scheduled to launch in October, would let Amazon users buy a discounted ebook for qualifying titles if they bought the print version as well. But many publishers have yet to come aboard. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-05 00:00:00 UTC ]
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Can a Spotify-like service created by ex-Googlers shake up the publishing industry? Continue reading at Wired
[ Wired | 2013-09-05 00:00:00 UTC ]
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Amazon said on Tuesday that it will unveil a program that will let Amazon customers purchase the digital versions of print books they've already bought -- or will buy -- from Amazon, for $2.99 or less. The initiative, called Kindle MatchBook, will launch in October with at least 10,000... Continue reading at AllThingsD
[ AllThingsD | 2013-09-03 00:00:00 UTC ]
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A German privacy regulator is astonished that Facebook has added facial recognition to a proposed new privacy policy it published on Thursday. "It is astonishing to find the facial recognition again in the new proposed privacy policy that Facebook published yesterday. We therefore have directly... Continue reading at PC World
[ PC World | 2013-08-30 00:00:00 UTC ]
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Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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InfiniScroll, populated by a winding parade of creatures with tails and tales, is an upgrade for child and parent. A favorite tale of children’s book publishers and parenting blogs is set in a land not so far away, where the evil e-reader is a slayer of the bedtime story. In another version... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Facebook received about 38,000 data requests from government agents in 71 countries in the first half of 2013, according to the company's first Global Government Requests Report, which it published today. The report comprises both criminal and national security requests made in the first six... Continue reading at Fast Company
[ Fast Company | 2013-08-27 00:00:00 UTC ]
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Facebook has for the first time published data on how often governments around the world request data on its users. Continue reading at BBC World
[ BBC World | 2013-08-27 00:00:00 UTC ]
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Considering that Korea's warring giants don't get along too well, it's amusing to see LG offering a Samsung-made tablet on LG U+, the latter's domestic cellular network. The "Homeboy" is a re-branded Galaxy Tab 3 that plugs into U+'s services, including TV channels, music, video, ebook and... Continue reading at Engadget
[ Engadget | 2013-08-23 00:00:00 UTC ]
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For the past four years, Tools of Change has been a popular kickoff to the Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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Barnes & Noble says it plans to keep making its Nook electronic readers and will focus on offering content to its customers, even as its first-quarter net loss nearly doubled.The quarterly results came as the struggling bookseller's chairman said he is abandoning his bid for the company's... Continue reading at Crains New York
[ Crains New York | 2013-08-20 00:00:00 UTC ]
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Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World
[ PC World | 2013-08-17 00:00:00 UTC ]
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The collaboration between plush toy manufacturer Animal Magic and California-based interactive media publisher Fat Red Couch, Inc. (FRC) has many in both industries puzzled and intrigued. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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The new 'Harry Potter' covers, by artist and writer Kazu Kibuishi, were created to honor the 15th anniversary of the US publication of 'Harry Potter and the Sorcerer's Stone.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
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A free app providing a tour of Edinburgh's 53 bookshops has been released onto iTunes. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-15 00:00:00 UTC ]
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Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget
[ Engadget | 2013-08-14 00:00:00 UTC ]
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